Scene7’s Imaging Authoring (IA) is a workstation-based application that lets you prepare (“author”) images for dynamic texture rendering and pre-generate rendered images for print – all from a single original image.
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Benefits
For companies currently photographing or manually creating all color, pattern, texture and surface options for each SKU, instead dynamically generate each option from a single master image – reducing photography and creative production costs. Companies using Image Authoring have enjoyed significant business benefits including:
· Driving impressions 150%
· Increasing conversion rates up to 15% by showing all product options
· Reducing actual photography costs up to 80%, including models, studio and sampling costs
· Ability to select consistent high quality imagery to showcase all product options
Image Authoring is production-proven and utilized by over 40 leading retailers and manufacturers.
Key Features
Author an image once, then dynamically apply infinite combinations of textures, colors, materials, patterns, surfaces, graphics, logos, and contexts. The rendered images all look like original photographs. Even complex patterns and products (leather, mohair, and sheers) include effects like reflections, lighting, and shadows. Whether your images are on-model, room scenes, or stand-alone product shots, IA can present all your product options without re-photographing each product/option combination.
Scene7 Platform Integration

Any rendered image can be used as a source image for Zoom or any other dynamic imaging features, using Scene7’s Image Server. Image Authoring also works in conjunction with Scene7’s Render Server for real-time texture and contour rendering. Simply publish authored images prepared with Image Authoring and digitized texture options to a Scene7 Render Server for ‘on the fly’ dynamic rendering. Real-time rendering is ideal for companies with a large number of product combinations and options.
Scene7's Image Production System (IPS) is an optional add-on to manage, enhance, and publish your web imagery. IPS allows you to easily upload and manage all authored images and digital textures. And you can quickly batch render all newly created images directly into IPS in all combinations for storage and publishing. From IPS, simply publish authored images and digital textures to Render Server for dynamic rendering applications.
IA is an integral component of the Dynamic Imaging and Product Configurators solutions for both dynamic and static texture and color rendering.
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