Dynamic Banners
Easily create and deliver targeted messages in real-time to optimize click-through & conversion
Online merchants must frequently tweak their website's promotional banners and widgets to ensure they continue to deliver on click-through and conversion. Adobe® Scene7® Dynamic Banners provide the unique ability to use templates to easily create and manipulate variable display and Flash-based banners– including those with compiled clips and video.
Key Features
- Easy creation and real-time manipulation of image and Flash content for targeted promotions
- Create source files on desktop
- Photoshop CS5
- Flash Professional CS5
- Define variable content in Adobe Scene7 Publishing System
- Publish to Adobe Scene7 imaging servers for custom URL
- Real-time compilation to SWF (Flash)
- Real time content conversion from Flash to HTML5 for cross screen and device delivery
- Real-time modification with URL commands
- Edit or replace text fields and attributes
- Edit or replace images and attributes
- Edit or replace graphic or movie symbols (Flash)
Benefits
- Achieve higher response and click- through rates with targeted messages
- Drive the timely delivery of promotional messaging on any area of an eCommerce site, such as the home, category, search and checkout pages
- Tie single URL calls to any database with product, promotions, CRM data, allowing users to create promotional variations in real-time and eliminating the need to edit and republish image source files or create many discrete, unique promotions
- Create customized, personalized animated e-cards and other marketing programs to lift response rates
- Eliminate time – and cost – intensive content updates via creative teams and desktop applications
- Manipulating content – from editing text banners to changing image attributes – is as easy as modifying a URL right in a website
- No ActionScript programming skills required for manipulating Flash content
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