Luxury Fashion E-tailer Increases Conversion Rates and Reduces Production Costs with Adobe Scene7

Product Zooming and Rendering Capabilities Allow Forzieri to Effectively Merchandise to Customers in 150 Countries

SAN JOSE, CA - Adobe Systems Incorporated today announced that the implementation of Adobe® Scene7® is enabling luxury fashion e-tailer Forzieri to create a more profitable, streamlined business model, saving the company 30 percent in production costs annually. Scene7 makes it possible for Forzieri's customers to intimately view exclusive products across more than 200 brands and 90 product categories, increasing conversion rates by 20 percent. Such granularity affords shoppers the luxury of knowing precisely what they are buying and reduces returns. Forzieri’s return rate is now only 5 percent, 11 percent below the industry average for luxury merchandisers.

Forzieri implemented Scene7 technology to create the experience of stepping into exclusive luxury boutiques in Italy. Each product-category shop has its own unique environment, using Scene7 to dynamically generate backgrounds that reflect the look and feel of the brand. Forzieri aimed to bring the authenticity of its luxury goods to the web – beyond static imagery and simple text descriptions – so shoppers receive as much product information as they need in order to make informed purchase decisions.

"A decade ago we were in the business of selling ties and scarves to a small audience. Now, with 200 global brands, it is critical to our success to present an interactive site in which our products are featured in the most detail-rich format imaginable. Scene7 has helped us achieve that," said CEO and founder, Andrea Forzieri. "Prior to Scene7, we redesigned our Web site several times in an effort to meet customer expectations and exhausted our resources and budgets. No technology rivals Scene7’s solution, which transformed Forzieri.com into a destination free from common content production limitations."

About Adobe Scene7
The Adobe Scene7 hosted media platform is an industry-leading solution for e-commerce and multi-channel marketing companies worldwide to publish rich content to engage their audience and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy’s, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands’ End, Blockbuster, Williams-Sonoma and Levi Strauss & Co. For more information about Scene7 hosted solutions visit www.scene7.com.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.