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August 26, 2008 Feature: LaCrosse Footwear Achieves Greater Efficiencies Using Adobe Scene7 "Scene7 is a great multifunctional tool that provides greater efficiency with the ability to house all of our images in one place," said Kim Rydmark, director of marketing for LaCrosse Footwear, Inc. "The tool allows our dealers to easily retrieve images and assets from our media portal and consumers can view and zoom in on products on our consumer Web sites." The partnership has allowed LaCrosse to streamline its process for delivering product images to its network of dealers with the Scene7 Media Portal solution – an add-on to the Adobe Scene7 platform that provides companies with the ability to easily control and distribute approved brand assets to external partners and channels, as well as internal business users. Scene7 Media Portal houses the complete library of high-resolution images for all LaCrosse and Danner brand products. This browser-based, self-serve environment provides users with administrator-controlled views into Scene7 for easy access to browse, search, preview, and export imagery in corporate-approved formats. “With Scene7 Media Portal, the marketing team is now able to quickly deliver rich media assets to our channel, which eliminated the costs associated with CD replication and distribution, and we no longer have to support all the different mediums and asset sizes,” added Rydmark. The company also recently added a visual boot configurator on myDanner.com that offers customers the ability to build their own custom "myDanner" boots. Customers can choose from one of three popular styles, then select and visualize in real-time five different configuration options from leather, lining, outsoles, hardware, and laces. Unique to this application is that the user can view multiple views and angles of any choice or option and has the ability to zoom on each view that is dynamically updated as options change. Scene7's performance-optimized, data-driven content serving automatically displays infinite variations from personal choices making it simple and cost-effective to add or change configuration options such as new leather colors or outsole choices. It would otherwise be too cost prohibitive to pre-generate all options, different angles and offer zoom on all these features without Scene7’s scalable technology. The Scene7 eCatalogs solution rounds out the suite of on-demand rich media LaCrosse Footwear has deployed. This easy-to-use tool has been dynamically assembling and serving online versions of LaCrosse's catalogs which are produced four times a year. The online catalogs are currently linked on the Web site and were used to further support the company's dealer and distribution channel. They are also considering using them as another medium for consumers to browse and purchase LaCrosse products; "Consumer expectations for dynamic online experiences continue to drive the widespread deployment of rich media,” said Doug Mack, former CEO of Scene7 and now vice president of consumer and hosted solutions for Adobe. ""LaCrosse Footwear's success leveraging Scene7 solutions to improve the front-end consumer experience, better serve its distribution channel, streamline image management and publishing is a testament to the value and return on investment that companies gain with Adobe Scene7." About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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