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| June 15, 2005 Harrods.com Using Scene7 On Demand to Bring In-store Experience Online Leading UK Luxury Retailer to utilize Scene7’s hosted “self-serve” rich media platform for its e-commerce website KNIGHTSBRIDGE, LONDON and NOVATO, CA — June 15, 2005 — Harrods.com, the website of the World’s most luxurious department store is an “On Demand” customer of US-based Scene7®, the market leader in automated rich media solutions for the web, email and print. Harrods.com is using Scene7 On Demand, (S7OD) a hosted rich media platform, to add dynamic zoom, re-sizing, layering, color swatching and eCatalogs – driving sales and enhancing the shopping experience for its online customers. Harrods eCatalog goes live today with the dynamic imaging features coming online over the next few weeks. “We wanted our online customers to have the same high-touch shopping experience that they would get in our store,” said Rob Bowyer, Head of Harrods.com. “We chose Scene7 for its breadth of rich media solutions, its established reputation among leading retailers, and its ease of implementation as we’re already up and running in about a month. Most importantly, we were ecstatic about how Scene7 capabilities could accurately convey the quality of our merchandise to our online shoppers.” Scene7 On Demand Network is a scalable, reliable, globally load-balanced, hosting and caching environment located through state-of-the-art data centers, which provides companies, world-wide, with a flexible, self service environment for the creation and deployment of rich media. All Scene7 On-Demand content is delivered as a world-class managed service where Scene7 scales all the necessary hardware, infrastructure, software and personnel – while also providing an ongoing stream of upgrades, currently happening on average every 8 - 12 weeks. Scene7 On Demand enables key business solutions including Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Product Configurators, Targeted email and print, and Dynamic Asset Management. Harrods.com will provide online customers multiple product views paired with the ability to zoom in on specific detail, similar to the way they would inspect merchandise in its well-known Knightsbridge store. Scene7’s dynamic zoom gives customers enhanced visual information, allowing them to inspect fine details and the quality of merchandise to help them make a purchase decision, while reducing the likelihood of a return once they receive their order. Scene7’s dynamic re-sizing has automated the image production process for Harrods.com, which enables them to reduce associated time and costs by 70%. Scene7 dynamically generates unlimited derivatives from single master images, reducing the total number of images Harrods.com needs to manage, while drastically reducing time to market for website updates. Harrods.com created their own online versions of their summer catalogs using Scene7’s eCatalog solution. Scene7’s customizable eCatalogs allow Harrods online customers to shop in a familiar, easy-to-use format – customers can flip pages, zoom in on product details, search via brand or product, and purchase items directly from the eCatalog, allowing Harrod’s to achieve greater reach and exposure of its print materials while driving sales to its online store. "The Harrods brand is known worldwide for outstanding quality and we are extremely excited to announce them as our premier UK customer,” said Doug Mack, CEO of Scene7. “Our hosted rich media platform has been built to deliver best-in-class performance for our customers as we expand our business worldwide. We look forward to delivering rich media solutions for Harrods that will help them provide their customers with a superior online shopping experience.” About Harrods.com Harrods.com, along with the home catalogue service, form part of a two tier revenue channel known as Harrods From Home which offers customers the world-over a tantalising glimpse of what is on offer in the Knightsbridge store via the printed catalogues and on-line merchandise. About Scene7 Scene7 – the market leader in automated rich media solutions for the web, email and print – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Macromedia. Visit http://www.scene7.com.
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