November 16, 2005
Delta Faucet Company Utilizes Scene7 for Online Faucet Configuration
Leading manufacturer leverages Scene7 to cost-effectively generate thousands of combinations in real-time to drive sales
NOVATO, CA – NOVEMBER 16, 2005—Scene7®, the market leader in automated rich media solutions for the web, email and print, today announced that Delta Faucet Company, a leading manufacturer of faucets and related home improvement products is utilizing Scene7’s rich media platform to enable customers to visually configure thousands of different styles, colors, and finishes on its corporate website.
“We wanted to provide our customers with the most complete visual information available in order to help them with their purchase decision,” said Sean Graham, Manager Internet Technology, Delta Faucet Company. “Scene7 is helping us present all of the possible product combinations by dynamically generating the imagery based on user selections – giving our customers the ability to see the results in real-time.”
Delta Faucet looked to Scene7 for a solution that would integrate into its existing web infrastructure and allow customers to create and visualize faucet designs on the Delta Faucet website. Delta Faucet’s product line comprises a large number of kitchen and bath faucet models in different styles and finishes, and many of these products are configurable. Handles, accents, and faucet bases can be combined in a number of ways. This makes it difficult for customers to visualize the myriad of options available, and increases the length and expense of the sales cycle.
Scene7’s dynamic imaging capabilities enable Delta Faucet to utilize its high-resolution master images and pre-generate derivative images of every faucet base, handle, accent, and finish. These visual elements can then be combined online so Delta Faucet customers can visualize what each element would look like in context. Product pricing information from Delta Faucet’s Blue Martini system is tied to each individual product SKU and image, so as combinations are created, the pricing information is also automatically updated to present the customer with the price of their selected product. Said Fred Barendt, Director of Technology, “We have thousands of SKUs, and configured products also have their own separate SKU. Scene7 allows us to not only update our product imagery, but update pricing as well."
In addition to helping Delta Faucet’s end customers make a purchase decision, Scene7’s dynamic imaging has also helped streamline Delta Faucet’s internal sales processes. “Our sales force has a need to show builders and construction companies all product options and colors, and now our internal sales force can pre-configure virtually any combination and show these as part of their sales process,” said Barendt. The addition of Scene7 has significantly improved product presentation and visual information throughout the Delta Faucet website, allowing Delta Faucet customers to visualize all available product configurations.
“We’re proud to provide Delta Faucet Company with a solution that is producing positive results for its business,” said Doug Mack, CEO of Scene7. “Our rich media platform helps forward-thinking companies think “outside the box” when it comes to presenting a visually enhanced online customer experience which drives sales and delivers bottom line ROI.”
About Delta Faucet Company
Delta Faucet Company is a division of Masco Corporation and is the largest U.S. manufacturer of residential and commercial faucets. The company manufactures the Delta®, Brizo™ and Peerless® faucet brands and holds the number one market share position in the United States. The market-leading Delta line, with a strong half-century heritage, delivers exceptionally well-made, stylish faucets and related accessories that are precisely crafted to be beautiful both inside and outside. Brizo provides high-end customers with distinctively designed, innovative faucets and accessories that complement today's luxury kitchens and baths. Peerless offers value-driven, proven designs that don't sacrifice style. Dedicated to a total customer experience, Delta Faucet invests heavily in internal processes and systems to ensure exceptional customer satisfaction. A worldwide leader in faucets and related accessories, Delta Faucet sells products in more than 53 countries. For more information please visit www.deltafaucet.com.
About Scene7
Scene7 – the market leader in automated rich media solutions for the web, email and print – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.
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