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| June 28, 2005 Sierra Trading Post Grows Revenues 25% & Quadruples Output while Avoiding 75% Labor Costs using Scene7’s On-Demand Rich Media Solution Novato, CA — June 28, 2005 — Scene7®, the market leader in automated rich media solutions for the web, email and print, today announced that leading outdoor apparel retailer and cataloger Sierra Trading Post is utilizing Scene7’s On-Demand hosted rich media platform to add dynamic zoom, re-sizing, and color swatching across its e-commerce website. Scene7’s Dynamic Imaging Solution has contributed to a 25% increase in revenues year over year, and allowed it to achieve four times more production output while avoiding over 75% labor costs. Founded in 1986 and headquartered in Cheyenne, WY, Sierra Trading Post specializes in casual and outdoor clothing, footwear, home furnishings, and accessories. The company purchases name-brand overstocks and closeouts and sells to its customers at substantial discounts. Sierra Trading Post offers its products through three main selling channels: three retail stores, seven mail order catalog titles, and its online store, SierraTradingPost.com. “We needed an easy way to allow customers to see our products in detail as we carry fine woolens like tweeds, heathers, and a lot of leather goods,” said Mark Richardson, Creative Services Director for Sierra Trading Post. “We also wanted to be able to show our products in every available color, and the amount of items and colors we carry made it impractical to photograph them all. We perform all of our photography in-house, so it was very important for us to be able to control our production and publishing process. Scene7 has provided us with a comprehensive solution to prepare and dynamically deliver all imagery for our website, including all sizes and resolutions – enabling us to give our customers the enhanced visual information needed to help them make a purchase decision.” The process of generating and delivering website imagery from Scene7’s On-Demand network is simple and cost-effective. “We simply upload any number of product images and place them in the proper folder, then specify which images to push to the live servers,” said Richardson. “Scene7’s free-form zoom is automatically provided for every image, and with Scene7’s color swatching, we can generate every available color option from one single master image, avoiding significant additional photography costs. We have had many customers say they love being able to see product details and all color options. Our sales are up over 25% from a year ago, and adding Scene7’s dynamic imaging has contributed to the overall sales growth of the website.” Sierra Trading Post is also using Scene7’s dynamic re-sizing, increasing the number of product views on its site eliminating the costly manual production and slashing the number of images under management. Scene7 dynamically generates and delivers unlimited derivatives from single master images, streamlining manual production processes and reducing time to market – enabling Sierra Trading Post to concentrate on delivering an enhanced online shopping experience for its customers. “Sierra Trading Post offers unique value to its customers by providing outstanding products through a variety of shopping options via catalog, online, or in-store,” said Doug Mack, CEO Scene7. “We are pleased to be working with them and look forward to delivering rich media solutions that will further fuel their multi-channel revenue growth,” said Doug Mack, CEO Scene7. About Sierra Trading Post Sierra Trading Post purchases overstocks and closeouts from name brand vendors and passes savings of 35 to 70 percent on to its customers. Headquartered in Cheyenne, the company operates three retail stores, an online store and seven mail order catalog titles with an annual circulation of more than 55 million. For more information please visit www.sierratradingpost.com. About Scene7 Scene7 – the market leader in automated rich media solutions for the web, email and print – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.
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