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| May 17, 2005 Moosejaw Selects Scene7’s Hosted Self-service Rich Media Platform to Drive Sales and Reduce Web Production Time and Costs by at least 60% Multi-channel outdoor sporting goods retailer adding dynamic zoom, re-sizing and color swatching across all images on e-commerce website Novato, CA — May 17, 2005 — Scene7®, provider of the leading automated rich media platform to grow revenues by creating visually enhanced targeted customer experiences via the web, email & print, today announced that outdoor sporting goods retailer Moosejaw is implementing Scene7’s Infinite Imaging™ Network (IIN) hosted rich media platform to add dynamic zoom, re-sizing and color swatching across all images on its e-commerce website. Scene7 offers the only hosted "do-it-yourself" rich media platform in the industry that allows retailers to control their rich media production and publishing with minimal IT investment and support. "We were looking for a way to improve our customer’s shopping experience as well as streamline our internal web production processes," said Jeffrey Wolfe, owner of Moosejaw.com. "We chose Scene7 for their best in class zoom and color swatching, and their ability to dynamically re-size our product images. Scene7’s hosted ASP network enables our affiliates all across the country to contribute to our web production process." Headquartered in Birmingham, MI, Moosejaw Mountaineering specializes in providing outdoor gear and clothing for backpacking, adventure racing, skiing, and climbing enthusiasts. Moosejaw is adding dynamic zoom and color swatching to its online product images. Moosejaw customers will be able to select a product, change the color, and zoom in to see the product detail. "We call it 'shopping the jumbos'," said Wolfe. "You can change colors and zoom in from a single view, making it a seamless shopping experience for our customers – which we expect will help increase our online revenues." Scene7’s dynamic re-sizing will help eliminate Moosejaw’s manual image production processes, which will streamline the web production process and result in a reduction of time and costs. "Before Scene7, we had at least a three step process for preparing our images for the website – which included getting an image from the supplier and creating at least 3 different sizes per color, per product, which resulted in about 15,000 different image variations every 6 months," said Wolfe. "Because Scene7 can dynamically generate every variation from our single master images, we now can cut the number of images we need to create to less than 5,000 images - netting us time and costs savings of at least 60%." Scene7’s Infinite Imaging Network provides companies with a flexible, self service environment for the creation and deployment of rich media. Scene7’s hosted rich media platform enables key business solutions including Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Product Configurators, Targeted email and print, and Dynamic Asset Management. Moosejaw plans to add more Scene7 rich media including merchandized zoom (to highlight feature specific high-end clothing and merchandise), and Scene7 eCatalogs to its website in the near future. "Moosejaw is an innovative company dedicated to pursuing its passion for creating an outstanding customer experience," said Doug Mack, CEO of Scene7. "We’re excited to provide Moosejaw with a range of rich media solutions geared to help drive sales while improving production efficiencies." About Moosejaw Moosejaw Mountaineering opened its first outdoor specialty shop in Keego Harbor, Michigan in 1992. Moosejaw now successfully operates six retail shops, a mail order business, and an online catalog. Moosejaw has been successful because of youthful enthusiasm, a dedication to the outdoors, and passionate customer service. At Moosejaw, our only goal is to be the world's finest source for wilderness equipment and outerwear and outdoor information. For more information please visit www.moosejaw.com. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Product Configurators, Targeted email and print, and Dynamic Asset Management. Hundreds of leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy's, Scripps Networks, Lillian Vernon, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.
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