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| April 5, 2005 Fiori Belli Increases Conversion Rates by 30% and Reduces Image Production Time and Costs by 70% with Scene7’s Self-service Rich Media Platform Silk flower e-tailer uses “do-it-yourself” Scene7 platform to add zoom and other dynamic imaging to website Novato, CA — April 5, 2005 — Scene7®, provider of the leading automated rich media platform to grow revenues by creating visually enhanced targeted customer experiences via the web, email & print, today announced that online retailer Fiori Belli Inc. has increased conversion rates by 30% and reduced image production time and costs by 70% by utilizing Scene7’s Infinite Imaging™ Network (IIN). Scene7 offers the only hosted “do-it-yourself” rich media platform in the industry that allows retailers to control their rich media production and publishing with minimal IT investment and support. “As an online retailer of artificial flowers, we needed to show our wares the best way possible through our only medium – a computer monitor,” said Ed Chavez, Technology Officer for Fiori Belli. “This meant a tremendous amount of photography was needed in order to show the intricate details of each product - which strained our available resources. Scene7 has provided us with a simple and very powerful solution to manage all of our imaging needs – for both our website and email communications - which has helped us realize an increase in conversions as well as significant time and cost savings.” Fiori Belli implemented Scene7’s hosted rich media platform to publish dynamic image zoom and sizing, offering its customers multiple product views and enabling them to zoom in on product details. “Scene7’s zoom provides our customers with product views not possible with standard photography,” said Chavez. “The customer sees the product the way they want to see it, in any number of ways, instead of being fed images that we “think” they want to see.” Scene7’s capabilities allow Fiori Belli to automatically generate any number of variations from single master images and image commands. Fiori Belli’s conversion rates have increased as much as 30% since implementing Scene7’s dynamic platform. In addition, Fiori Belli has reduced its overall image production time and costs by 70% by automating manual image production tasks and reducing the actual number of images under management. “The zooming feature alone negated the need to take multiple shots,” continued Chavez, “and dynamic sizing now handles all our external imaging needs. Scene7’s browser-based system gives us a single interface to manage all of our website imagery. Since implementing Scene7, our overall management of image assets is now trivial (one product, one shot).” Scene7’s Infinite Imaging™ Network is a scalable, reliable, globally load-balanced, hosting and caching environment located through state-of-the-art IBM data centers. Scene7’s hosted rich media platform enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. Scene7’s self service ASP hosted option is only one of three rich media deployment options. Other options include 100% full-services and in-house license. Scene7 is the only provider in the industry that offers companies three different options to implement and deploy rich media. “We’re pleased that Fiori Belli is realizing positive business results from our hosted rich media platform,” said Doug Mack, CEO of Scene7. “By providing our customers with a comprehensive toolset to help them create visually compelling online experiences, we can deliver a tangible ROI while helping drive sales across all channels.” About Fiori Belli Fiori Belli produces quality products that are botanically correct and provide the look and feel of live flowers that last a lifetime. The mix of high quality with the natural beauty of each flower provides a lasting accent to your home and office décor. Each silk flower and floral arrangement provides a unique, sophisticated accent to any home. Fiori Belli is committed to continually providing innovative floral arrangements and home accents that compliment the beauty, style, and grace of their customers. For more information, please visit www.fioribelli.com. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy’s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko’s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics, and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.
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