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| February 15, 2005 Responsys and Scene7 Team to Provide Visually Personalized Email Campaigns CDW uses combined solutions to deliver visually impactful, highly targeted offers to help customers make better purchase decisions Novato, CA — February 15, 2005 — Responsys, Inc, a premier provider of email and on-demand lifecycle campaign management solutions, and Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced a strategic world-wide alliance to enable marketers to deliver visually rich, targeted, personalized email campaigns. This joint collaboration will enable customers to add enhanced visual information and personalization to email campaigns to increase open and conversion rates. The companies will also work together to develop joint sales and co-marketing opportunities. CDW® (Nasdaq: CDWC), ranked No. 376 on the FORTUNE 500, and a leading provider of technology products and services for business, government and education has recently adopted combined Responsys and Scene7 solutions to deliver rich media to customers and prospects via personalized email campaigns. "Our contact strategy revolves around being responsive to our customers' needs with a sense of urgency," said Fred Neil, VP decision support and strategic marketing at CDW. "We're excited about the Reponsys-Scene7 solutions because it will help us deliver information to our customers that is relevant to their technology needs and can help them make better purchase decisions." Responsys and Scene7 are working together to provide companies in the retail, manufacturing, automotive, and high tech markets with a complete toolset to create highly visual, segmented, targeted email campaigns. By combining Responsys’ leading edge email marketing solution with Scene7’s single, integrated platform for rich media, companies can now quickly and easily select variable data-driven information and promotional offers in Responsys and populate email templates with Scene7 dynamic imagery. By enabling customers to view visually impactful personalized products, offers and interactive catalogs, marketers can dramatically increase open and click-through rates, and the likelihood of a purchase. "Delivering a relevant, targeted message at precise points during a customer lifecycle is an essential element in building lasting and more profitable relationships with your customers," said Dan Springer, CEO of Responsys. "Our partnership with Scene7 will allow our clients to deliver more visually rich and compelling email campaigns – helping to ensure a positive customer experience while increasing new revenue opportunities." Scene7 offers five key rich media solutions to grow revenues and enhance visual communications via the web, email, in-store displays and print – while automating media production and delivery. More than 250 companies from a broad range of industries including retail, manufacturing, high-tech, media and entertainment use Scene7’s Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management solutions to more effectively grow their multi-channel revenues while reducing the time and costs associated with rich media production and delivery. Scene7 is the only solution provider in the industry that offers companies three different options to implement and deploy rich media including: 100% out-sourced to Scene7; "do-it-yourself" publishing via Scene7’s ASP network; or 100% in house license. Responsys provides best-of-breed email and lifecycle campaign management solutions enabling marketers to plan and execute timely and relevant permission-based campaigns that are delivered at precise points in a customer’s lifecycle. This ensures marketers reach customers when they are most receptive, and allows them to deliver the highest value and the greatest profitability to their organization. The Responsys suite of pre-built application connectors integrate with customer relationship management (CRM), web analytics, data warehouse and sales force automation solutions to create truly multi-channel and integrated lifecycle marketing campaigns. "Email is one of the most important forms of communication for the multi-channel retail and other customer-centric industries," said Doug Mack, CEO of Scene7. "Our partnership with Responsys will enable Scene7 to continue to expand its reach to new channels and verticals while providing our joint customers with additional opportunities to visually drive revenues and foster brand loyalty." About Responsys Responsys is a premier provider of email and on-demand lifecycle campaign management solutions. The company provides an easy-to-use solution for planning and executing timely and relevant permission-based campaigns delivered at precise moments in the customer’s lifecycle, allowing companies to drive the highest value to their customers and greatest profitability to their organization. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, Continental Airlines, Lands’ End, Office Depot and PETCO. Responsys, the world’s largest, private and profitable email service provider, is based in Redwood City, California, with offices in: London; New York; Chicago; and Portland, OR. For more information, visit www.responsys.com. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 250 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy’s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko’s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics, and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.
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