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| September 15, 2004 Design Center Solutions Shortens Sales Cycle by 75% using Scene7's Dynamic Customization to New Home Builder Market Offers Virtual Room Design in Home Builder Design Centers to Generate Product Upgrades Novato, CA — September 15, 2004 — Scene7®, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced that Design Center Solutions (DCS) is utilizing Scene7’s Dynamic Customization to enhance its industry-leading program by adding “virtual room design” capabilities. Branded “Creating Your Space”, home builders can give their customers the ability to visualize their own home upgrade choices such as flooring, countertops, cabinetry, paints and appliances in a photo-realistic room setting – generating more upgrades, increasing customer satisfaction and ultimately, driving more profit per home sale. DCS, a marketing service and interactive agency offers leading solutions to enhance home builders’ design centers. Using Scene7’s Dynamic Customization, DCS created “virtual rooms” that allow home buyers to click on any area in the room such as the floor, cabinets, or countertop to automatically be presented all the product options available in that particular home development. As a user clicks on a selection, the product will dynamically appear in the room – in perfect photo-quality with accurate lighting, shadows and reflections. Home buyers can save their selections and print out a visual summary of each room and bring them to the Design Center to make their selections and purchase their home products. Using Scene7’s real-time customization allows for nearly unlimited design combinations while avoiding costly build-outs and photography. “Scene7’s Dynamic Customization enables us to create a tailored, personalized environment for our builders to present their customers with all available products in a specific home development,” said Michael Vogel, President and CEO of Design Center Solutions. “It’s great for the builder and it’s great for the home buyer when a buyer can preview available options and then visualize his or her selections in a real-home setting – all prior to the first Design Center meeting. Satisfied customers come to the Design Center ready to buy – ultimately generating more upgrades and bottom line profit per home sale.” Scene7’s Dynamic Customization is having a direct positive impact on DCS sales. The addition of Scene7 to the “Creating Your Space” application has enabled DCS to reach its year end revenue goal in less than 4 months. A survey of approximately 800 home buyers from the DCS Website revealed that the number one requested feature was “View products in a room.” Approximately 48% of all respondents requested this feature, more than two to one over any other request. “It is very clear to us that offering this single feature has made a big impact on our builders and ultimately their customers,” said Vogel. “Because of our overwhelming success, we are planning to expand our offerings using Scene7 solutions to new target markets including home improvement manufacturers.” “We’re excited to be partnering with industry-thought leaders like Design Center Solutions. Using our dynamic customization to enhance the visual communication between home builders and their customers is a first of a kind in the home builder market,” said Doug Mack, CEO of Scene7. “We’re looking forward to working with DCS on new opportunities as the company expands their services to new vertical markets.” Design Center Solutions Design Center Solutions (DCS) is a division of the Bridgeway Media Group. DCS is a marketing services and interactive agency focused on the New Home Construction market. DCS creates products and training services for Builders & Contractors by leveraging extensive industry knowledge with state of the art technology and professional marketing skills. For more information please visit www.designcentersolutions.com. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy's, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko's, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit http://www.scene7.com. |
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