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| August 24, 2004 LAMPS PLUS Increases Revenues Using Scene7’s Dynamic Imaging Solution via Web, Email, Print, and Retail Kiosks Novato, CA — August 24, 2004 — Scene7®, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced that LAMPS PLUS is utilizing Scene7’s Dynamic Imaging solution to improve the visual presentation of its product line for customers online, in emails, in print, and in-store while automating production of its image assets for use in all selling channels. Dynamic Imaging is one of five rich media solutions built upon a single integrated platform for rich media. LAMPS PLUS is able to provide enhanced visualization capabilities such as zoom and pan to highlight product details, while dynamically sizing, formatting, and transforming all output to the correct media for its various selling channels. LAMPS PLUS has an extensive inventory of lighting products which are available to its customers through its 40+ superstores, print catalogs, and on its e-commerce website. On the LAMPS PLUS Website, Scene7’s flash-based zoom and dynamic panning enables customers to view high-resolution product details on any product quickly and easily, providing them an engaging shopping experience and importantly, the visual information needed to make a purchase decision. The same images that are generated for the LAMPS PLUS Website are also available to LAMPS PLUS’ catalogs and in-store kiosks, allowing LAMPS PLUS to extend its product inventory on the show floor, directly contributing to an increase in multi-channel revenues. LAMPS PLUS is also using Scene7 to dynamically deliver images to customers via email. LAMPS PLUS combines customer preferences and past purchase information and populates email templates with Scene7 dynamic imagery to provide customers with visually compelling, personalized email communications. “Scene7’s dynamic imaging has transformed our business,” said Dennis Swanson, CEO and owner of LAMPS PLUS. “It has helped streamline our production process and is directly helping us drive our internet and in-store businesses. Our customers love that they can zoom in on product details online so they can see the quality of the products – and there are no surprises when the customer gets the lamp at home. And we’re able to sell more product in stores because the dynamic images served from our database allow us to carry more inventory through our kiosks – directly contributing to an increase in our multi-channel revenues.” "We’re very pleased to be helping LAMPS PLUS extend the value of its image assets,” said Doug Mack, CEO of Scene7. "As a true multi-channel retailer that relies on visual merchandising to show the quality of its products, LAMPS PLUS can expect to realize both top line and bottom line business benefits from Scene7’s single integrated platform for rich media production and delivery.” About LAMPS PLUS Established in 1976, LAMPS PLUS is the nation's largest specialty lighting company, with over 40 state-of-the-art superstores throughout the western United States. Serving over five million customers each year, LAMPS PLUS carries the largest selection of functional and decorative indoor and outdoor lighting products, with hundreds available exclusively from LAMPS PLUS. For more information please visit www.lampsplus.com. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy's, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko's, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit http://www.scene7.com. |
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