July 27, 2004

Scene7 Infinite Imaging Platform v3.0 Available Now
New features support rich media solutions for web, email, displays and print

Novato, CA — July 27, 2004 — Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced the availability of the latest release of its Infinite Imaging Platform. Scene7’s platform includes five key rich-media solutions for multi-channel selling – Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management – all built on a single, integrated platform for automating the production and delivery of high-impact rich media.

The new platform update offers many unique features to enhance its rich media solutions including highly configurable dynamic imaging viewers for zoom, color swatching and spin, expanded eCatalog customization and viewing options, specific Microsoft Office integration with Dynamic Asset Management, updated solution reporting and analytics support and the introduction of a brand-new turnkey eVideo solution.

"With the latest major release of our Infinite Imaging Platform, Scene7 strongly reinforces its leadership in the rich media market. Our customers rely on us for continuous rich media innovations, making Scene7’s platform unparalleled in features, performance, quality and flexibility. No other provider is automating dynamic media production, management, and delivery across all selling channels – website, print, displays and email. With each new release, we set out to anticipate and surpass our customers’ expectations for new rich media products and services, helping them to constantly improve the way they promote products to drive sales and build customer loyalty," states Doug Mack, CEO of Scene7.

Scene7 is the only vendor to offer a full range of flexible deployment options — full-service, self-service, or license — for the full platform, for any individual module, or for any combination. This allows companies to achieve the lowest total cost of ownership at any point in their business cycle, providing critical flexibility to clients as they grow their business.

Release Highlights

eCatalogs – New viewer features, expanded viewer configuration and publishing efficiencies.

·	New settings allow customization of viewers including changing the look and feel with configurable "skins" and turning on/off any viewer button control.
·	New viewer features include Email to a Friend with personalized sticky notes, Print for double-page spreads, magnify view for hyper detailed viewing, and more.
·	New viewer support for both DHTML and Macromedia Flash MX to accommodate high and low bandwidth speeds.
·	Improved Image Map Authoring including support for quick keys, workspace re-sizing, overlapping maps, easy link action settings, easy polygonal map drawing.
Dynamic Imaging – Fully configurable dynamic imaging viewers.
·	Support for Macromedia Flash MX and DHTML configurable viewers for zoom, 360 spin, combined viewers for color and texture swatching with zoom and zoom targeting, “hot spot” zoom option for on-image targets, print support for all viewers.
·	New viewer “skins” allowing customization of all viewer art, layout and position of controls.
eVideos – An end-to-end, out-sourced video services offering.
·	Add video clips to your websites, emails, or displays. Scene7, in partnership with QVC’s in-house product-marketing agency, will produce, deliver and serve high-quality, web-ready videos of your products.
·	Includes production, hosting and serving of videos to your website.
Dynamic Customization – Dynamically imbedded ICC profiles, automatic texture quilting.
·	Convert rendered images to any color profile, embedding profiles in the returned image.
·	Automatic quilting to improve appearance of textured areas for materials with non-regular patterns or natural materials, suitable for leather, stone, stucco, and carpeting.
Dynamic Asset Management – Now integrated with Microsoft® Office Systems 2003; Support for Digimarc and color profiles.
·	Using the Microsoft Office Research task pane, images stored in Scene7’s Image Production System (IPS) are made available for use in Microsoft Word documents and PowerPoint presentations. This integration extends the reach of image assets within IPS, and allows information workers to access the power of Scene7’s Infinite Imaging Platform directly from the tools they work with every day.
·	Digimarc support to embed Digimarc information dynamically, allowing enforced copyrighting.
·	New color management features including ICC profile support in all platform modules, ICC profile conversion for all image imports and exports, CMYK support for import and export images, and profile management.
·	Macintosh® Safari™ 1.2 browser is now a supported client for the Image Production System.
Reporting and Analytics – For all solutions, access to reporting for analyzing rich media usage.
·	ASP Reporting: Scene7’s reporting and analytics is an integrated, turn-key capability available with our ASP offerings (full-service and self-service), providing online reporting that business managers can use to analyze rich media usage and provide accurate and easy-to-understand reports on their customers - where they come from, how they use rich media, what products they select, and much more. Interactive reporting interface provides easy-to-understand reports on usage - traffic, visitors and sessions, pages and files, navigation, referrals, domains and users, browsers and platform, and more.
·	ASP and License Reporting: Scene7’s solution also provides ‘hooks’ to easily tie into a customer’s existing solution (ASP or license) and supports all major third-party web analytic solutions, such as CoreMetrics, Omniture, WebTrends OnDemand, Fireclick and HitBox.

About Scene7
Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy’s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko’s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit http://www.scene7.com.