 |
| |||||||
  |
|
|||||||
 |
||||||||
        | |
    |
|
|
|
||
| June 8, 2004 Rhodes Furniture Delivers Regionally-based Online Circulars using Scene7's eCatalog Solution – Driving Multi-channel Sales Novato, CA — June 8, 2004 — Scene7, the leading provider of dynamic imaging software, today announced that Rhodes, Inc., one of the largest multi-channel furniture retailers in the US, is utilizing Scene7’s eCatalog full service hosted solution to deliver regionally-based ads and Online Circulars to increase multi-channel revenues and conversion rates, drive traffic to its retail stores, and enhance the shopping experience on its e-commerce site. Rhodes had previous experience with online catalogs, and had been working with another full-service provider to create HTML-based versions of Rhodes’ print circulars. Rhodes wanted to add more sophisticated imaging features that would better show off the quality of its merchandise and enhance its customers’ online shopping experience. After evaluating competitive offerings, Rhodes selected Scene7 to create and publish its online catalogs for its customer service reputation and best in class eCatalog offering. “In our business, showing the furniture’s details up close is very important in distinguishing your products from the competition’s,” said Erin Hake, marketing specialist for Rhodes Furniture. “If you have brass rivets on a leather couch you need to make sure that your customers can inspect the detail and see the quality of the merchandise. Adding these features has dramatically improved the way we can display our products online and will further instill consumer confidence in our product line.” Unique to Rhodes’ implementation, Scene7 creates multiple versions of Rhodes’ printed regionally-based ads and weekly circulars based on region and store code. Rhodes has over 90 stores across 13 states with three distinct store brands: Rhodes Furniture, Marks Fitzgerald, and John M. Smith’s Homemakers. Each regional version of the ad with the appropriate store code is uploaded into Scene7’s Dynamic Imaging on Demand network, which automatically orders each page properly. Then, Scene7 maps and links highlighted products directly to the Rhodes Furniture Website. Interactive features such as zoom and pan are automatically added during the creation of the advertisement. Once published, Rhodes Furniture customers can type in their zip code, and view the Online Circular that corresponds to their region and store. Customers can then interact with the products directly from within the online circular, zooming in to view product detail, or clicking to either purchase the products directly from the Website or print out the product information and take it with them to their local Rhodes store. The addition of Scene7’s eCatalog solution has resulted in a 20% increase of online sales in the first month, exceeding Rhodes’ expectations and prior eCatalog business results. Early results have showed that Rhodes’ Online Circulars have been a top performer in driving multi-channel sales, and the conversion rates from these Online Circulars have so far doubled that of its direct email campaigns. "We are pleased that our eCatalog solution is helping Rhodes Furniture extend its multi-channel reach," said Doug Mack, CEO of Scene7. “With our full service hosted solution, we can offer customers like Rhodes, Inc. world class customer service and immediate ROI – all at a nominal cost.” In the future, Rhodes plans to continue to use Scene7’s eCatalog full service hosted solution to cost effectively deliver personalized, segmented online catalogs to drive multi-channel sales and deliver an enhanced online shopping experience for its customer base. About Rhodes, Inc. With 90 stores located throughout 13 states across America, the Rhodes family of stores is one of the largest furniture retailers in the country. By providing customers with the best selection, price, value and service, Rhodes has earned an outstanding reputation in the industry. For more information visit Rhodes on the Web at www.rhodesfurniture.com. About Scene7 Scene7 is the leading provider of dynamic imaging software. The company's Infinite Imaging™ Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need – in absolute photo quality – for uses including Websites, catalogs, portals, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks, Restoration Hardware, Home and Garden Television, Multimedia Live, Frys Inc., and Ambrosi. Scene7 is based in Novato, California. For more information on Scene7's platform, contact Scene7 at 415.506.6000 or www.scene7.com. |
|  | |
 | current | |
| 2007 news | |
| 2006 news | |
| 2005 news | |
 | 2004 news | |
| 2003 news | |
| 2002 news | |
| 2001 news | |
|
||
  |
||
|
Copyright © 2008 Adobe Systems Incorporated. All rights reserved. Terms of Use