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| May 25, 2004 Hanna Andersson Selects Scene7's Infinite Imaging™ Platform to Enhance Online Shopping Experience & Drive Sales Novato, CA — May 25, 2004 — Scene7, the leading provider of dynamic imaging software, today announced that Hanna Andersson has licensed Scene7's Infinite Imaging™ Platform to provide enhanced imagery for its e-commerce Website. Hanna Andersson, a manufacturer and multi-channel retailer of high-quality, European-styled clothing, plans to add dynamic color changing and image zooming to promote the variety and quality of its product line. “We are very impressed with the breadth of Scene7’s functionality and superior image quality,” said Robyn Thomson, Web Designer for Hanna Andersson. “Scene7’s dynamic imaging platform will enable us to cost-effectively deliver imagery that shows off the quality of our premium clothing, which will ultimately increase our revenues while providing our customers a more satisfying online experience.” Hanna Andersson plans to utilize Scene7’s platform to create photo-quality rendered images in different colors from a single master image. These “clickable color swatches” will enable Website visitors to dynamically view items in all available colors using existing single item and on model imagery. By re-purposing expensive photography, Hanna Andersson will avoid costly re-shooting of every item with every color option – realizing savings of up to 50%. Then by incorporating Scene7’s proprietary zooming and panning capabilities, Hanna Andersson will feature detailed areas on the image, highlighting to customers unique product details such as fabric, construction, and trim accessories. All image production including batch colorizing and zooming of images is performed using Scene7’s browser-based management and publishing system. This easy-to-use application allows both non-technical and technical users to create and publish the master images and commands to dynamically generate imagery for both Website and offline uses. The automation of these repetitive image processing tasks enables Hanna Andersson to achieve production efficiencies and drastically reduce the time and costs associated with visual media production. "We are proud to name Hanna Andersson as a customer," said Doug Mack, CEO of Scene7. “The company’s reputation for delivering quality merchandise along with charitable works for children and the community make them a great partner to work with and fits our corporate culture.” About Hanna Andersson Established in 1983 in Portland, Oregon what was once known as the little Swedish catalog company has grown over the years into an $80 million multi-channel operation including catalog, internet, retail and outlet stores. Known for their commitment to community service, Hanna Andersson contributes a portion of its pre-tax profit to the Hanna Andersson Children’s Foundation. The Foundation was established in 2001 to formalize the charitable giving that has been a part of Hanna Andersson since its beginning. Continuing Hanna Andersson's commitment to children and the community, the Foundation works to build a brighter future for vulnerable children in the communities where Hanna Andersson and its vendors live and work. For more information visit www.hannaandersson.com and www.hannafoundation.org. About Scene7 Scene7 is the leading provider of dynamic imaging software. The company's Infinite Imaging™ Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need – in absolute photo quality – for uses including Websites, catalogs, portals, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks, Restoration Hardware, Home and Garden Television, Multimedia Live, Fry Inc., and Ambrosi. Scene7 is based in Novato, California. For more information on Scene7's platform, contact Scene7 at 415.506.6000 or www.scene7.com. |
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