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| May 4, 2004 Illuminations selects Scene7’s eCatalog Solution to Drive Multi-channel Sales Annual Catalog Conference, Chicago, IL — May 4, 2004 — Scene7, the leading provider of dynamic imaging software, today announced that Illuminations, a leading resource for premium candles and distinctive home decorating solutions is utilizing Scene7’s hosted eCatalog solution (100% full services) for its online print catalog publishing and viewing. “Working with Scene7 has been a very positive experience,” said Clay Lingo, VP Direct to Customer for Illuminations. “Scene7’s Client Services Department recently published our Mothers’ Day eCatalog for us. The dedicated Scene7 project team was very responsive, which allowed us to focus on our core business. We know the quality of our products will come through, and our customers appreciate that - as our increase in conversion rates can attest to.” Using Scene7’s full service hosted eCatalog solution option, Illuminations decided to outsource the task of publishing and hosting its Web catalogs. Illuminations simply delivers its PDFs of its printed catalogs to Scene7, and Scene7 does the rest of the work. Scene7 uploads the PDF files into its hosted Dynamic Imaging on Demand network, which automatically orders each catalog page properly, and adds hot links to product pages on the Illuminations’ Website. Interactive features such as zoom and pan are automatically added during the creation of the eCatalog. The catalog is then published to Scene7’s hosted network for final review by Illuminations, and once approved, is linked to the Illuminations’ Homepage. The entire process typically can be turned around in less than a week. Once published, Illuminations customers can view these catalogs through their Flash-enabled browser. The immersive experience includes dynamic zooming and panning of product images, realistic looking page flipping, sticky notes with individual annotation, rollover product descriptions and tool tip help. Eventually, Illuminations may consider taking their catalog publishing in-house as Scene7 has a variety of licensing options from outsourced “On Demand” to packaged software. "We are pleased to be working with Illuminations to help them deliver a unique online- experience for their customers," said Doug Mack, CEO of Scene7. “Their passion for their products and customers matches our drive to deliver new ways to visually enhance our client’s multi-channel shopping experience.” In the future, Illuminations plans to use Scene7’s eCatalog publishing to cost effectively deliver a personalized, segmented online catalog, supporting its vision for continuously improving its customer relationships and one-of-a-kind shopping experience. About Illuminations Illuminations is a leading resource for premium candles and distinctive home decorating solutions. Illuminations’ mission is to create an experience for their customer base that establishes Illuminations as the number one brand of candles and candle accessories in the world, as measured by customer satisfaction, quality and profitability. For more information visit Illuminations on the Web at www.illuminations.com. About Scene7 Scene7 is the leading provider of dynamic imaging software. The company's Infinite Imaging™ Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need – in absolute photo quality – for uses including Websites, catalogs, portals, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks, Restoration Hardware, Home and Garden Television, and Ambrosi. Scene7 is based in Novato, California. For more information on Scene7's platform, contact Scene7 at 415.506.6000 or www.scene7.com. |
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