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| April 13, 2004 Scene7 Teams with Fry, Inc. to Provide Visually Dynamic Multi-Channel Business Solutions Novato,CA — April 13, 2004 — Scene7, the leading provider of dynamic imaging software, today announced that Fry, Inc, a leading e-commerce design, development and managed services provider, is working with Scene7 to provide visually rich website solutions for industries including retail, consumer packaged goods, manufacturing, high tech, broadcasting and automotive markets. By combining Scene7’s Infinite Imaging Platform™ with its web-based applications offerings, Fry and Scene7 will enable their customers to increase multi-channel revenues and reduce the costs associated with the development of Web sites and portals using visual media assets. Scene7 and Fry will work together to develop joint sales and co-marketing opportunities. “We’ll work with Scene7 to develop next-generation visually rich transactional websites,” said David Fry, Founder and CEO of Fry, Inc. “Our customers’ online operations have reached a point of sophistication where employing technology that improves the user experience can have significant impact on the business. Scene7’s dynamic imaging platform is a natural fit for our solution offerings.” Scene7’s Infinite Imaging Platform increases sales and marketing effectiveness by dynamically generating rich visual media for online and offline channels. Enhanced visual effects as zoom, colorize, texture mapping and 360 spin can be applied to images on Web sites, creating an immersive online experience. Scene7’s platform automatically creates derivatives from single master images, eliminating the need for offline manual image editing. Because these derivatives are generated and delivered to the desired medium in real time, the time and costs associated with image production are drastically reduced. In addition, Scene7’s dynamic imaging capabilities enable companies to deliver clear, consistent branding across all channels by re-purposing corporate approved imagery for delivery to the Web, multi-media kiosks, print and online catalogs. “Fry’s expertise across a variety of industries, especially retail, manufacturing, and consumer packaged goods will enable us to expand the reach of our platform and deliver “best-of-breed” dynamic visual media solutions to the market,” said Doug Mack, CEO of Scene7. “We’re excited to work together to build a strong partnership that will greatly benefit our customers.” About Fry, Inc. Fry, Inc. helps organizations conduct business transactions, disseminate information, build customer relationships and synchronize efforts across multiple channels. The firm designs, builds, integrates, hosts and manages Web-based applications for clients such as Crate and Barrel, Godiva Chocolatier, Unilever, Home & Garden Television, Food Network, Spiegel, Eddie Bauer, AAA Michigan and the Auto Club Group, Brookstone, Domaine Chandon and the National Association of Home Builders. Online operations created and managed by Fry generated $1 billion in 2003. The company has offices in Ann Arbor, New York and Chicago and specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy. Established in 1994, Fry is a privately held company celebrating its 10th year in business. For more information, visit the Fry web site at www.fry.com. About Scene7 Scene7 is the leading provider of dynamic imaging software. The company's Infinite Imaging™ Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including Websites, catalogs, portals, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks, Restoration Hardware, Home and Garden Television, and Ambrosi. Scene7 is based in Novato, California. For more information on Scene7's platform, contact Scene7 at 415.506.6000 or www.scene7.com. |
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