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30-Day Free Trial: Dynamic Zoom & Online Catalogs

Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207
sheila@scene7.com

March 31, 2004

Scene7 Enhanced eCatalog Solution Available Now
Customers using solution grow conversion rates up to 100%

Novato,CA — March 31, 2004 — Scene7, the leading provider of dynamic imaging software, today announced the availability of the latest release of Scene7’s eCatalog solution, enabling companies to easily and cost-effectively create enhanced web versions of existing printed marketing materials – to increase multi-channel revenues and enhance the buying experience. Scene7’s newest update offers many unique features including free form zoom, dynamic panning, labeled table of contents, more help with rollover tool tips, annotated sticky notes, and rollover product descriptions.

Customers browsing via eCatalog have converted at rates 2x higher than standard website shoppers. By providing customers more shopping choices in a familiar buying format, companies can increase multi-channel spending and drive up overall transaction value.

"With the latest release of our eCatalog solution, Scene7 strongly reinforces its position in the market providing the only complete end-to-end solution for dynamic imaging. Scene7’s solution is truly unrivaled in the breadth and depth of features for e-merchandising/e-marketing, e-catalogs, custom visualization & personalization, and automated imaging. Our solutions impact the entire enterprise — providing consistent, cohesive high-quality visual product presentations online, in-store, in print or for any direct sales force," states Doug Mack, CEO of Scene7. “This all comes together to position Scene7 as the single long-term partner for dynamic imaging solutions."

Companies using the solution are leading retailers and catalogers, including Ann Taylor, Restoration Hardware, Lamps Plus (Pacific Coast Lighting), and Coldwater Creek.

Flexible Acquisition Options
Scene7 is the only vendor to offer a variety of eCatalog acquisition options from 100% full services to packaged modular software and any combination thereof. This allows companies to achieve the lowest total cost of ownership at any point in their business cycle, providing critical flexibility to customers as they grow their business.

Full-Service – A fully outsourced, hosted offering, Scene7 can do all the publishing and hosting for a company. Company provides print artwork to Scene7 in standard PDF or Quark format – and Scene7 will create, publish and host its interactive eCatalog. In partnership with IBM and Akamai, Scene7’s “On Demand” environment is world-class for reliability, scalability and robustness.

Self-Service – Utilizing Scene7’s hosted network, a company can directly access Scene7’s hosted Image Production System to load, prepare and publish print materials to Scene7’s network – offering a company total control and flexibility to operate on its own. In partnership with IBM and Akamai, Scene7 Dynamic Imaging on Demand network assures the highest in scalability and performance.

License eCatalog Publishing Software – Scene7’s platform can be licensed for in-house implementations. With any option, a company can quickly and easily go live with their eCatalogs, experiencing immediate benefits.

eCatalog Viewing Features

Scene7’s standard eCatalog viewer provides a rich set of merchandising features, including:

·	No special plug-ins required – Standard Flash-based animation viewing, automatically streamed to the client’s browser based on page requests.

·	Performance optimized – served by Scene7’s proprietary image servers that deliver only what’s requested; includes server-side caching.

·	Standard and Large Views – Adjust size of entire viewer to match high and low bandwidth speeds and screen settings.

·	Easy navigation – Simulates a true reading experience. Customers flip through digital pages one at a time, or jump anywhere in your catalog via a scroll bar.

·	Table of contents – Customers can instantly jump to pages or sections of interest labeled with your custom headings.

·	Page viewing options – Thumbnails show more products at once; double page view is more book-like and familiar.

·	Zoom and pan – Scene7’s best-in-class Image Server technology provides enhanced page viewing— ‘free form’ zoom and dynamically pan to any fine detail.

·	Instant product details – As the customer rolls the mouse over a product image, a pop-up window provides a full description of the product.

·	Click for product details and purchase – Customers click images to show product information pages; images are linked to e-commerce or marketing site with image maps or “hot spots”.

·	Sticky notes – Allows customers to mark specific pages or write sticky notes to friends anywhere in the catalog, and save personal annotations and bookmarks for future viewing.

·	Tell us what you think button – To allow live polling from customers on their impressions and feedback on digital print pieces.

·	Custom features – Incorporate additional custom options to tie eCatalog to other elements of a website, including mini popup product pages, product set merchandising, nearest store locator, email to a friend, links to shopping cart, wish list, and checkout, request a print catalog, dynamic inventory updates, data-base driven weekly circulars, etc.

eCatalog Publishing Features
For either license or self-service options, Scene7 provides its unique Image Production System (IPS) - a browser-based system giving creative, marketing and merchandising teams total control to create and publish e-catalogs. This allows companies to work within their own schedules and can insure a quality presentation. Key features include:
·	Source files – IPS supports image files, e.g., JPEG, TIFF, etc., PDF files, postscript or EPS files (both vector and raster).

·	Color management – IPS supports all standard color profiles or load custom profiles.

·	Fonts – IPS supports a standard set of fonts to render the catalog, as well as personal TrueType and Type 1 fonts, for rendering catalog pages.

·	Automatic assembly & page sequencing – For PDF files, IPS automatically separates each page, converts them into individual PTIF files, and creates a default web catalog with pages in the same order as the source file.

·	Linking to product pages – Using a simple point and click tool, create image maps or “hot spots” for each product on the page, hyperlinked to a product page on website for purchase, or a pop-up page with product details.

·	Roll-over product descriptions – For "rollover" pop up descriptions, set the product text to be displayed, e.g., product name, descriptive copy, price, etc.

·	Page naming – Optionally enter a name for each page or section of the catalog.

·	Preview - At any time, preview the entire catalog to see exactly how it will appear on your website using Scene7’s Macromedia Flash-based eCatalog viewer.

·	Publish to website – When the catalog is finalized, name and save the catalog, and then simply click the publish button.

About Scene7
Scene7 is the leading provider of dynamic imaging software. The company's Infinite Imaging™ Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need - in absolute photo quality - for uses including Websites, catalogs, portals, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks, Restoration Hardware, Home and Garden Television, and Ambrosi. Scene7 is based in Novato, California. For more information on Scene7's platform, contact Scene7 at 415.506.6000 or www.scene7.com.


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