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| March 23, 2004 Restoration Hardware Increases Conversion Rates using Scene7’s eCatalog and e-Merchandising Solutions Customers browsing via eCatalog have higher conversion rate by 2x Novato,CA — March 23, 2004 — Scene7, the leading provider of dynamic imaging software, today announced that Restoration Hardware, Inc. (www.restorationhardware.com) is utilizing Scene7’s hosted eCatalog solution (100% full services) for its online print catalog publishing and viewing, in addition to licensing Scene7’s Infinite Imaging Platform to add new e-merchandising features to its website. The web team has initially added a new “colorizer” feature for its upholstery items — allowing customers to click on any fabric swatch and view this fabric choice applied to any upholstery item. “Scene7’s one-of-kind visualization capabilities and customer service have exceeded our expectations. Using Scene7’s eCatalog service offering has offloaded a tremendous amount of internal work — freeing up the web team to work on other initiatives. Scene7’s catalog viewer has set us apart from other companies’ online catalog viewing with its proprietary dynamic panning, zooming, and sticky notes. Utilizing Scene7’s fabric rendering in our “Colorizer” area, allows Restoration Hardware to offer superior photo-realism to view all upholstery fabric options while avoiding 6-figure photography costs. More importantly, Scene7’s dynamic imaging capabilities have contributed to our recent growth in conversion rates. We are eager to implement more of Scene7’s rich merchandising tools.” said Stephanie Garcia, Director of e-commerce, Restoration Hardware, Inc. Selecting Scene7’s fully hosted eCatalog service solution, Restoration Hardware outsourced the entire print catalog web publishing and hosting to Scene7’s Client Services division. Restoration Hardware simply delivers its printed catalog pages in PDF format to Scene7. Scene7 does the rest of the work (except for final approvals) including uploading the PDF files into its hosted Dynamic Imaging on Demand network, ordering each catalog page properly, linking areas within each catalog page to a Restoration Hardware product page, and publishing to Scene7’s hosted network for customer viewing. Typically, in less than a week’s time, Scene7 can publish Restoration Hardware’s entire printed catalog online and make it available to view at Restoration Hardware’s website. Restoration Hardware customers can view these catalogs, using Scene7 hosted eCatalog viewer provides unique viewing capabilities including: dynamic panning and zooming, sticky notes with individual annotation, rollover product descriptions and tool tip help. Eventually, the customer may consider taking their catalog publishing in-house as Scene7 has a variety of licensing options from outsourced “On Demand” to packaged software. Restoration Hardware is utilizing Scene7’s Image Authoring client in-house to computer generate all of its upholstery furniture color and fabric option photography. Displayed in a pop-up window on its site, customers can access and view all fabric options on any upholstery item by simply clicking on the “colorizer” button and choosing a fabric option. The furniture piece instantly changes to display the chosen fabric on the frame. Using this approach, Restoration Hardware has avoided nearly all costs and time associated with custom samples, studio photography, and production costs required to actually photograph every fabric option on each furniture piece. Scene7’s proprietary “authoring” process works with Restoration Hardware’s existing imagery, this one-time process generates each digital upholstery option from a single master image — simply modifying key elements such as colors, textures and patterns — just as if new original photography had been completed. Exact photo-realism is achieved, photos retain critical effects such as reflections, lighting, and shadowing even with complex patterns, piping, trims, finishes and folds. "Restoration Hardware is an ideal strategic partner. As one of the leaders in specialty furnishings and hardware, Restoration Hardware differentiates itself as a company by offering its customers a truly inspirational yet comfortably familiar shopping experience — in all channels. Using Scene7’s eCatalog and e-Merchandising solutions further enhances Restoration Hardware’s multi-channel shopping experience. We are very extremely excited to be working with them," said Doug Mack, CEO of Scene7. In the future, the web team will extend its use of Scene7’s platform by adding detail rich zoom and sophisticated image templating capabilities to further enhance its product presentation — ultimately supporting its goal for continuously improving its customer shopping experience. About Restoration Hardware, Inc. Restoration Hardware, Inc. is a specialty retailer of home furnishings, functional and decorative hardware and related merchandise that reflects the Company's classic and authentic American point of view. Restoration Hardware, Inc. sells its merchandise offering through its retail stores, catalog (800-762-1005) and on-line at www.restorationhardware.com. As of January 8, 2004 the Company operated 103 retail stores in 31 states, the District of Columbia and Canada. About Scene7 Scene7 is the leading provider of dynamic imaging software. The company's Infinite Imaging™ Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including Websites, catalogs, portals, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks, Restoration Hardware, Home and Garden Television, and Ambrosi. Scene7 is based in Novato, California. For more information on Scene7's platform, contact Scene7 at 415.506.6000 or www.scene7.com. |
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