Priscilla Lawrence
Director, Marketing & Corporate Communications
Scene7, Inc.
Office: 858-755-6430
Cell: 619-972-6430
PLawrence@scene7.com
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November 18, 2003
Scene7 Launches eCatalog Solution to Drive Cross-Channel Sales
Easily transform existing print materials to websites
Novato,CA — November 18, 2003 — Scene7, the leading provider
of dynamic imaging software, today announced the availability of Scene7’s
eCatalog solution, enabling companies to cost-effectively transform
their print collateral to enhanced web-delivered versions – catalogs,
circulars, brochures, flyers, ROP. eCatalog provides a seamless buying
experience, allowing customers to digitally flip through the pages
on the web and immediately click-thru to the product on a website
– providing a cohesive multi-channel customer experience.
"Scene7 now offers the most cost-effective, flexible eCatalog
solution in the market today, helping our customers extend their considerable
investment in offline marketing to online customers," states
Doug Mack, CEO of Scene7. “Our solution is easily deployed to
a website with a full spectrum of acquisition options – from
outsourced “On Demand” to package software, providing
our customers the critical flexibility they need today and in the
future."
eCatalog is delivered using standard Flash-based animation viewing.
The content is automatically streamed to the client’s browser
– no special plug-ins are required. Scene7’s best-in-class
Image Server technology provides enhanced page viewing – dynamic zoom
and pan on fine details – as well as exceptional navigation features
to flip pages one at a time or jump to any page instantly. Customers
click product images to link directly to marketing or e-commerce websites
for purchase.
Now with eCatalog, clients can leverage their investment in printed
marketing assets to expand their reach to a broader online viewership
and deliver a consistent cross-channel buying experience to increase
overall spending.
Flexible Acquisition Options
eCatalog can be quickly published through a variety of implementation
options.
DIFM (“Do It For Me”) – A fully
outsourced, hosted offering, in partnership with IBM and Akamai to
ensure world-class reliability, scalability and robustness. Simply
provide print artwork to Scene7 in standard PDF or Quark format –
and Scene7 will create, publish and host the interactive eCatalog.
DIY (“Do It Yourself”) – Utilizing
Scene7’s hosted network, clients directly access the Scene7
Image Production System to load, prepare and publish print materials
to Scene7’s network – giving clients the flexibility to
operate on their own.
License eCatalog Authoring Software – License
Scene7 software for in-house acquisitions.
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eCatalog leverages Scene7’s Infinite Imaging™ Platform
(IIP), the industry’s first complete platform for dynamic image
management, production and publishing. IIP dynamically generates unlimited
image variations from a single master to automatically populate Web
sites and produce content for other media — including websites,
catalogs, partner extranets and marketing collateral.
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