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| September 25, 2003 The SoftAd Group and Scene7 Form Strategic Partnership to Enhance the Online Customer Experience and Deliver Qualified Prospects for Companies with Complex Products Novato,CA — September 25, 2003 — The SoftAd Group, a leading multichannel Internet solutions provider, and Scene7, Inc., leaders in dynamic imaging technology, announced today the formation of a strategic partnership that combines both companies’ sophisticated technologies. SoftAd’s ChannelNet software and Scene7’s complete dynamic imaging platform help clients create a Web site that delivers a superior online experience for customers looking to research complex products online and purchase in-store. For example, a customer interested in buying vehicles online would be guided through a sales process that helps them identify their specific needs, build a vehicle to best meet those needs, see a 360 degree view of their selected vehicle, and then locate a dealer that has the vehicle in stock. The result allows customers to get real-time, self-service guided selling that streamlines their interactions and helps them make faster, better-informed purchasing decisions at the point of sale. By helping customers find what they need, when they need it, while offering compatible products, variable features, and customization options in real time as they go through the decision-making process, companies deliver more qualified prospects to their sales channel partners. Scene7’s dynamic imaging platform can increase revenues with dramatically enhanced visual merchandising while offering clients a hosted solution to streamline Web image publishing and minimize upfront capital and resource investment. “We are thrilled to be working with SoftAd to deliver a complete multichannel Internet solution to clients,” said Douglas Mack, CEO Scene7. “SoftAd's unified network of Web sites helps companies close the sales loop by guiding customers from the online research stage to make the offline purchase.” “Digital imaging and product visualization offered by Scene7 is a critical step in the sales of complex products and services,” said Paula George Tompkins, founder and CEO, The SoftAd Group. The partnership agreement also provides for co-selling and co-marketing activities including sales planning and training, joint events and other lead generation programs. SoftAd provides consulting and support services, along with its ChannelNet software, to help clients create and manage a unified network of Web sites to optimize sales, marketing and service interactions with customers. This network synchronizes brand and product content, business processes, marketing programs, qualified leads, and metrics, while allowing for individual brand and local sales-partner site customization. The result provides a consistent multichannel customer experience that connects brands, sales partners, and customers into a seamless, real-time sales and service environment. Scene 7’s Infinite Imaging™ Platform (IIP) is the industry’s first complete platform for dynamic image management, production and publishing. IIP dynamically generates unlimited image variations from a single master to automatically populate Web sites and produce content for other media. Scene7’s platform dramatically enhances visual merchandising with capabilities such as zooming, photo-rendering, automatic graphic and font generation for enhanced messaging, layering of multiple images, stylized image templates and network editing for perfected presentation. Companies’ internal users, customers, partners and service providers can all access and dynamically generate the perfect images to meet their specific Web or offline needs. About The SoftAd Group Founded in 1985, The SoftAd Group is a pioneer in creating software to promote and sell products and services for large corporations with multiple brands and tiers of distribution. Throughout SoftAd’s 18-year history, the company has created and implemented thousands of solutions that have been used internationally by hundreds of the world's leading corporations. Clients include The Ford Motor Company, Hewlett-Packard, General Motors, Hunter Douglas, La-Z-Boy, and AlternativeMedicine.com. The SoftAd Group is headquartered in Mill Valley, CA, with a major office in the Detroit area. For more information about SoftAd and its solutions, visit www.softad.com. |
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| About Scene7 Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California. |
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