Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207
sheila@scene7.com
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August 14, 2003
Scene7 Acquires Assets of TrueSpectra, Inc. To Expand Leadership in Dynamic Imaging Software Market
Novato,CA — August 14, 2003 — Scene7, the leading
provider of dynamic imaging software, today announced the purchase
of essentially all assets related to TrueSpectra Inc.’s imaging
serving business. This purchase extends Scene7’s leadership
in the dynamic imaging software market by strengthening its technology
portfolio, broadening its installed base, and adding additional expertise
to its team. The addition of TrueSpectra’s technology will enable
Scene7 to serve virtually any sized customer, ranging from a small
website with the need to automate its image serving, to a Fortune
500 business with complex cross-media requirements. The combined customer
base includes over 110 leading retailers, manufacturers, media &
entertainment, and educational institutions.
“As someone who has followed the evolution of this industry,
my view is that this transaction makes a great deal of sense. Scene7
has emerged as the leader in the dynamic imaging software market by
focusing on the needs of the enterprise customer — providing
a strong, cross-media platform with a premium set of functionality
for power users,” stated Tony Henning, Senior Analyst at Future
Image. “TrueSpectra has achieved significant market penetration
by packaging its image server for rapid implementation and quick ROI
— providing just about any website with an easy and affordable
way to streamline image production and improve end-user experience.
With this move, Scene7 has made another significant stride in extending
its market leadership and broadening its offering.”
“TrueSpectra is a real pioneer in the dynamic imaging market
with its production proven Image Server – and we will benefit
greatly from the addition of strong technology, successful customer
implementations, and key personnel,” stated Doug Mack, CEO of
Scene7. “We are excited to complete this acquisition as it will
allow us to accelerate the growth of our business, further extend
our significant technology leadership, and enhance our ability to
serve the wide variety of customer needs in this market. We are now
a ‘one stop shop’ for any company that seeks a solution
in this arena.”
“Customers using TrueSpectra’s Image Server have experienced
easy implementations coupled with rapid payback,” said David
Watkins, CEO of TrueSpectra. “We felt that by completing this
transaction with Scene7, our extensive customer base would benefit
as they will continue to receive excellent service - while also accessing
the broader set of solutions in Scene7’s platform. We also are
excited that our technology can provide benefits to an even greater
set of companies when offered by a larger organization with a well
established strategic position in our market.”
Scene7 is committed to supporting the combined customer base and any
TrueSpectra customer is welcome to contact Scene7 customer service
effective today. Under the terms of the acquisition, Scene7 has hired
key TrueSpectra personnel for continued software development, technical
support, sales and marketing.
For more information about Scene7 products including TrueSpectra Image
Server e-mail sales@scene7.com
or call 415-506-6000. |
