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| May 20, 2003 Orvis.com Drives Up Conversion Rates Using Scene7 Platform Orvis adds Scene7 “color swapping” on fashion items to increase sales Novato, CA — Scene7, the leading provider of dynamic imaging software, today announced Orvis.com increased overall conversion rates on apparel items by 15%, representing significant incremental revenues, using Scene7’s Infinite Imaging Platform. Orvis, the nation’s oldest mail order company, specializing in premium fly-fishing tackle, upscale traditional New England apparel, luggage, and gifts for the country home, recently added the ability to see all fabric color options on apparel items sold on its website, www.orvis.com. Users can choose a men’s or women’s apparel item, click on any available fabric swatch option and see their choice instantly applied to the actual garment image. “We implemented this new visualization feature on our site in record time — less than a month. Our customers and merchandisers love it.” said John Rogers, Director E-Commerce Marketing for Orvis.com. “Scene7’s Infinite Imaging Platform has improved our merchandising flexibility, now we have a product visual for every option allowing us to visually represent our full line. We plan to add more Scene7 features on our website this quarter.” Present All Product Options on Web or for Print Scene7's leading Infinite Imaging platform can take a single photograph such as a photo of a women’s shirt on model and apply infinite combinations of fabric materials — all in perfect high resolution photo quality. These newly computer generated images allow clients such as Orvis.com to present their products and options for either the web or print while avoiding the need for additional expensive photography. "We are pleased to be partnering with Orvis.com," states Doug Mack, CEO of Scene7. "As an industry leader in direct mail outdoor gear, apparel and gift items, Orvis.com is continuously seeking innovative and information-rich ways to help their customers during the decision-making process." About Orvis Founded in 1856, Orvis is the nation’s oldest mail order company, specializing in premium fly-fishing tackle, men’s and women’s traditional New England apparel, luggage, and gifts for the country home. The company’s international headquarters for mail order, retail, and wholesale businesses is in Manchester, Vermont. |
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| About Scene7 Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California. |
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