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| April 2, 2003 Venus Swimwear Using Scene7 to Reduce Print Photography Costs Creates high-impact 48 foot long billboard with Scene7 rendered imagery Novato, CA — Scene7, the leading provider of dynamic imaging software, today announced that Venus Swimwear has licensed Scene7's Infinite Imaging™ Platform to provide enhanced imagery for their printed materials and catalogs. Venus Swimwear, the world's largest direct marketer of junior swimwear, is using the technology to enhance and re-purpose on-model, on-location photography — significantly reducing the risks and costs associated with expensive photo shoots. "Scene7 offers the perfect technology for us to avoid high photography costs in creating our print publications. We were able to save over 75% of our photography costs by generating our billboard photography using Scene7. Now, we have improved flexibility in matching up the right product image with the absolutely best photo presentation," said Daryle Scott, CEO for Venus Swimwear. "Scene7 meets our high quality standards for both print and web imagery." Scene7's Infinite Imaging Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including websites, catalogs, partner extranets and marketing collateral. Venus Swimwear is the first company to utilize Scene7's Infinite Imaging Platform for large billboard displays in the print arena. "We're excited to partner with the nation's leading junior swimwear direct marketer. Venus Swimwear is using our platform for very innovative print applications which significantly reduce their internal photography costs," states Doug Mack, CEO of Scene7. "And, later this year, Venus plans to launch dynamic imaging on their website to drive sales while broadening their use of Scene7's platform across multiple channels." In addition to the planned enhancements to their website, www.venusswimwear.com, Venus would like to utilize dynamic imaging for personalized campaigns both in print and online. About Venus Swimwear Venus Swimwear, based in Jacksonville FL, was founded in 1984 and has grown to become the premiere direct marketing swimwear company in the world. Venus designs, manufactures, markets and fulfills orders for all of its swimwear. The fabric designs are unique and originally developed by Venus. World class customer service is provided by it's in-house call center and fulfillment facility. Venus' direct mail catalog and web site (www.VenusSwimwear.com) offer customers the opportunity to mix and match swimwear and fashion for a guaranteed perfect fit. |
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| About Scene7 Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California. |
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