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| October 22, 2002 LA-Z-BOY.COM INSPIRES THE INNER INTERIOR DESIGNER Improved La-Z-Boy Web Site First to offer Scene7's Photo-Realistic Furniture Rendering and 2D Planning Novato, CA — Who cares if you don't know the difference between chenille and brocade, or if you think Victorian and contemporary are two types of music? The new and improved La-Z-Boy.com will help stir your inner interior designer with a new design center to provide decorating tips and advice from design experts, perfect photo quality furniture renderings, two-dimensional room planning capabilities, and instant communication with local dealers. The site for the nation's leading manufacturer of upholstered furniture also has a whole new look, extending the company's "New Look of Comfort" campaign. "La-Z-Boy.com is perfect for customers who are interested in new furniture, yet need some inspiration and design assistance before making the commitment to purchase a new sofa or chair," said Doug Collier, vice president of marketing for La-Z-Boy. "Visitors can use their creativity to design furniture, and then share their renderings with friends and family members before making any final decisions." La-Z-Boy.com is the first furniture Web site to utilize both Scene7's Infinite Imaging Platform and 2D room layout capabilities. "We're excited to partner with the nation's largest upholstery manufacturer. La-Z-Boy continues to lead the industry with its focus on providing their customers and dealers the visual tools and information necessary to help make furniture decisions easier," states Doug Mack, CEO of Scene7. "With these innovative design enhancements, La-Z-Boy will not only grow its dealer sales, it will further strengthen its customer loyalty and product brand awareness among consumers and dealers." Visitors can view virtually every style that La-Z-Boy offers, including stylish stationary sofas and chairs, the company's world famous recliners, and motion sofas and sleepers — in a wide assortment of fabric applications. Customers can also mix and match fabrics and frames online to view styles that fit their individual needs and tastes. Once visitors have designed and saved their customized furniture renderings to the site, they can send them to a nearby La-Z-Boy Furniture Galleries® store, La-Z-Boy In-Store Gallery or authorized dealer to expedite their purchasing process. The La-Z-Boy.com design center offers tips and advice from decorating experts, including the site's new, two-dimensional room planning technology, which allows customers to create and view their own room layouts on their screens. From the comfort and convenience of their homes, customers can set up and see how their furniture will fit in their room layout to assure they are making confident furniture decisions before bringing their furniture home. "This Web site is a reflection of La-Z-Boy's increased focus on style and design over the past few years," said Collier. "We know that buying furniture impacts the design of an entire room, so it makes sense that we provide design assistance and inspiration to customers." To make each shopper's experience unique, La-Z-Boy.com offers total site customization based on customer's interests and selected furniture pieces and styles. La-Z-Boy.com will remember style preferences from previous visits, making the information displayed relevant to each individual site visitor. About La-Z-Boy Headquartered in Monroe, Mich., La-Z-Boy is the nation's largest single manufacturer of upholstered furniture and the world's leading producer of reclining chairs. The company manufactures a full line of products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE, PCX: LZB), the nation's largest furniture manufacturer. |
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| About Scene7 Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California. |
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