
Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207
sheila@scene7.com
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July 24, 2002
Scene7 and Ambrosi Announce Strategic Infinite Imaging Partnership
San Rafael, CA Maximizing the value of their clients' photography
investments is the goal of a new partnership announced today by software
company Scene7 (www.scene7.com)
and retail agency Ambrosi (www.ambrosi.com).
Ambrosi is utilizing Scene7's Infinite Imaging Platform to dynamically
generate new images from original photography allowing clients
to re-purpose existing images that can be leveraged across all media
including Web sites, catalogs, extranets and other print materials.
Ambrosi is the nation's leading retail advertising and catalog marketing
agency with an extensive roster of clients including mass merchants,
department stores, chain retailers, catalogers and manufacturers with
brands that sell at retail. Ambrosi also owns comprehensive, state-of-the-art
photography and digital imaging facilities to provide product, room
scene, fashion and food photography for its clients' advertising and
marketing needs.
Scene7 offers the only solution that allows for computer generation
of new images in absolute photo-quality from a single master. This
enables clients to realistically layer, render and contour images,
text and graphics dynamically changing key elements of any
image such as color, material, pattern, trim, texture, surface and
context. "Our clients have realized substantial savings on
their photography costs by refreshing their images for use in print
catalogs as well as showing all product options on their Web sites,"
states Doug Mack, CEO of Scene7. "Our partnership with Ambrosi has
expanded our services to include Ambrosi photography, creative and
production capabilities adding considerable value to the services
we provide to our clients." "Ambrosi and Scene7 are already
serving clients with extensive product photography needs," adds Dan
Morrissey, Ambrosi Executive Vice President. "Offering the flexibility
of Infinite Imaging helps us maximize the value of their sizeable
photography investments as they look to economically re-purpose those
assets."
About Ambrosi
Ambrosi (www.ambrosi.com)
has over 30 years experience developing advertising and marketing
programs for retailers and brand marketers. Agency resources include
full strategic branding, creative and production capabilities for
print and broadcast advertising, multi-channel content development
and management tools, packaging and visual marketing as well as photography
and digital imaging expertise. Offices and photography studios are
located in Chicago, New York, Miami, Atlanta and Troy. Ambrosi is
owned by Black Dot Group, a division of Applied Graphics Technologies
(ASE: "AGD").
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