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| July 17, 2002 Design Within Reach Experiences 45% Sales Increase on Products Showcased with Scene7's Infinite Imaging™ Platform San Rafael, CA — Scene7, a leading provider of dynamic imaging software, today announced that Design Within Reach (DWR) has licensed Scene7's Infinite Imaging™ Platform to provide clickable swatches and targeted zoom capabilities to online customers. Design Within Reach, one of the nation's foremost resources for new and classic modern design, is using the technology to enhance the presentation of products detail and options to drive online sales at www.dwr.com. "Our customers really love these new features, as they make the online shopping experience more tangible and enjoyable," said Vince Barriero, Chief Information Officer for DWR. "The results have been great for DWR – we were able to add the capabilities to our site in a matter of weeks and have seen sales increase by 45% for products showcased with Scene7's technology." In selecting Scene7, Design Within Reach has taken an innovative, technology-based approach to overcoming a key barrier to purchase — the inability for customers to visualize product options and details. Now, with one click, DWR customers can instantly visualize any material or pattern option and zoom on details of products including chairs, tables, beds, lighting fixtures, rugs, and office furniture. As Scene7's technology dynamically generates each new product view from a single master image, clients also experience cost and time savings in their image publishing process. "DWR continues to show its industry leadership and customer service orientation by providing this powerful visual information to customers," said Doug Mack, CEO of Scene7. "Beyond the benefits received so far, DWR can expect a long term impact of further strengthening its customer loyalty and brand image with these continued innovations — we are very excited to be working with them." About Design Within Reach With corporate offices in Oakland, California, a Web site (www.dwr.com), a catalog and a Studio open to the public in downtown San Francisco, Design Within Reach is among the nation's foremost resources for new and classic modern design. The company was founded in 1999 to provide easy access to, and rapid shipping of, well-designed furniture, lighting, and accessories that are otherwise found primarily in designer showrooms open only to the trade. The company's core strategy is to develop and stock products, from the world's leading designers, and make those items available to customers within one to two weeks — a delivery schedule that ambushes the lengthy 4- to 6-month waiting period accepted as standard for the furniture industry. Design Within Reach serves businesses, design professionals, and the public alike. Featured designers include such legendary figures as Charles and Ray Eames, Alvar Aalto, Le Corbusier, and Mies van der Rohe, as well as contemporary stars Philippe Starck, Karim Rashid, and Jasper Morrison, among others. Led by veterans of both the retail and contract furniture industries, Design Within Reach seeks to upgrade the character and quality of public and private spaces in the United States through good design. |
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| About Scene7 Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California. |
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