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| December 13, 2001 Mannington Launches Virtual Decorator With Scene7's Technology Customers Can Personalize and Visualize Room Scenes with their Choice of Flooring, Wallpaper, Draperies, Cabinets and Upholstery SAN RAFAEL, CA — Scene7, a leading provider of dynamic imaging technologies, and Mannington, one of the largest flooring companies in the U.S., announced the launch of Mannington's new online Virtual Decorator on the company's website (www.mannington.com). This state-of-the-art online decorating tool uses Scene7's Infinite Imaging™ platform to enable customers to select a room scene, then mix and match flooring, wallcoverings, draperies, cabinets and upholstery to create their ideal look. "For the first time, our customers will be able to select from thousands of floor options and other home furnishings, then visualize how the products will look in their homes," said Lori Keith, Internet marketing manager for Mannington. "The Virtual Decorator is extremely valuable to Mannington because it allows us to effectively market our products online in a way that will improve our sales and increase customer satisfaction." The Virtual Decorator The Virtual Decorator is the key feature of Mannington's residential website. Using this interactive tool, customers can select a room scene and customize not only the flooring pattern, but also the walls, draperies, cabinets and upholstery. Customers can even change the direction of the selected flooring pattern in the room scene. The Virtual Decorator allows customers to see how Mannington floors would look within an entire design scheme. The Technology Behind the Virtual Decorator Mannington's Virtual Decorator uses Scene7's proprietary Infinite Imaging™ technology to let customers instantly change out elements of an image – including color, material, pattern, trim, texture and surface. This one-of-a-kind technology enables people to mix and match an almost endless number of options and visualize them in context – in real time without a plug-in. The technology visually presents every option from a single photograph in absolute photo-realism, highlighting colors, reflections, textures, lighting and shadows. "We selected Scene7's imaging platform for its superior rendering technology, photo-quality results and easy integration with our existing systems," said Keith. "Scene7 exceeded our expectations by working closely with us to deliver a complete application that enhances our company's emphasis on interactive design technology, style and quality." About Mannington One of the largest flooring companies in the U.S., Mannington Mills, Inc., based in Salem, New Jersey, is the only North American company engaged in the manufacturing and marketing of resilient, laminate and wood floors, as well as commercial resilient flooring and carpet. Founded in 1915 by John Campbell, the company is still privately held. After nearly 90 years, the company continues to pursue its commitment to quality and customer satisfaction through customer-focused product design, state-of-the-art technology and innovative marketing. |
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| About Scene7 Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California. |
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