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Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207
sheila@scene7.com
 
August 1, 2001

Scene7 Unveils New Integrated Imaging Software Suite
Suite Includes Proprietary Infinite Imaging™ Technology and New Infinite Zoom™, 3D, Coordinating and Room Planning Applications

NEW YORK —
Scene7, a leading provider of dynamic imaging software, today announced a new imaging software suite that lets companies customize, manage and display images. The new "Infinite" software suite features integrated visual technologies that can be implemented online, in store and in print. Scene7 will demonstrate the new suite for the first time at the Etail 2001 conference today in New York.

"We are offering a one-of-a-kind, multi-channel solution to help companies transform static product catalogs into high-impact visual presentations that increase sales, reduce imaging costs and strengthen brands," said Doug Mack, CEO of Scene7. "Our technologies help enhance product presentation and reduce imaging costs, while offering companies a single source for all of their imaging needs."

Scene7's technologies feature superior image quality, easy implementation and no plug-ins. The technologies can be implemented as a suite or a la carte and can be customized for use internally by companies or outsourced to Scene7 or other service providers. The technologies include:

Infinite Imaging technology — Change key elements of an image - such as color, material, patterns, trim, textures, surfaces and context - to create an unlimited number of new, high-quality images. Infinite Imaging technology is offered in PC and server editions.
Infinite Zoom — Get close to the details in any image with Infinite Zoom software. No other zooming tool allows companies to work with any high resolution image file type, then zoom, pan or scroll with ease and speed without a plug-in.
Infinite 3D — A completely new way to explore and interact with your products online. Customers will get the full picture as they turn products side-to-side, upside down, and then zoom in and out to examine every angle.
Coordinating — Customers can choose their favorite items from across your product line, then mix and match them to see how they look together. Then they can compare, overlap and resize to create their ideal selection — all in photo-realistic detail.
Planning — The ideal way for companies to show their products placed in a customer's space. Customers can easily create their room, then drag and drop products into their layout. Products are pre-set with accurate dimensions and automatically adjust to the correct orientation.
Imaging Management System (IMS) — This proprietary system works with Scene7's applications to reduce the cost and complexity of managing images by creating a centralized storage/tracking system. IMS provides an easy way to add, delete, update, and track all skus. This browser-based tool allows multiple users to provide information and approvals.

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Scene7 Named the Number One Rich Media Provider

About Scene7
Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California.

 
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