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Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207
sheila@scene7.com
 
July 7, 2001

Scene7 Closes $11.3 Million in Equity Funding
Dynamic Imaging Software Company Completes Series B Financing Round

SAN RAFAEL, CA —
Scene7, a leading provider of dynamic imaging software for the Internet, kiosks and print, today announced the completion of an $11.3 million Series B financing round. Moore Capital Management, a leading investment firm with a focus on emerging technology, led the round. Additional new investors include Xcelera Inc., a leading European technology company, and GCH Investments, an investment fund of Cooley Godward LLP. Historical Scene7 investors participating in the round include Hearst Interactive Media, Weston Presidio Capital, Halpern Denny & Company, Rhodes Partners, Roger Horchow, Slifer Designs and TWB Investment Partnership, an affiliate of Perkins Coie LLP.

"This funding reinforces the power of our suite of dynamic imaging software and the quality of our business," said Douglas Mack, CEO of Scene7. "Our technologies offer companies an unparalleled solution to expand their visual image presentation, build their brands, and sell more effectively — online, in store and in print."

Since the company's January launch, Scene7 has been featured at industry events including the Jupiter Retailing Forum, Fairchild Apparel CEO Summit, Esther Dyson's PC Forum and Upside Magazine's Spring Preview event. Scene7 clients include Victoria's Secret, Sanyo, Waverly, Castro Designs and Brewster Wallcovering

About Moore Capital Management
Moore Capital is a private, multi-billion dollar investment management firm, with offices in New York, London, Washington DC, Boston and Tokyo. Founded in 1989, Moore Capital employs over 250 people. The firm's private equity group invests in leading technology companies and venture capital funds, with specific focus on Information Technology and an emphasis on storage, security, enterprise software and Internet infrastructure.

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Scene7 Named the Number One Rich Media Provider

About Scene7
Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California.

 
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