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| January 23, 2001 Scene7™, Inc., Formally Launches, Showcasing Full Suite of Interactive Imaging Technologies Company Announces Licensing Deals With 10 Major Apparel, Home Furnishings and Consumer Products Brands SAN RAFAEL, CA — Scene7™ — a new interactive imaging technology company, launched today with a suite of highly-visual, interactive technologies to help companies sell more effectively and efficiently online, in-store and in-person. Scene7 has entered relationships with 10 major brands, including Victoria's Secret, Sanyo, F. Schumacher/Waverly, Krause's Furniture and Broderbund. Additional relationships will be announced in coming months. "Scene7 is the first company to offer a full suite of technologies that unlock the interactive nature of the Internet and related delivery outlets," said Doug Mack, Scene7's CEO. "We are helping clients increase sales, strengthen their brands, increase customer satisfaction and reduce sales cycles." Backed by Hearst Interactive, Thomas H. Lee Partners, Weston Presidio Capital, Halpern Denny and Rhodes Partners, Scene7 was formed based on technology from Broderbund Software and GoodHome.com. Scene7 is based in San Rafael, California. Scene7 Interactive Technologies Scene7's interactive imaging technologies transform static digital product catalogs into interactive, high-impact selling vehicles - which can be delivered via the Internet through personal computers, in-store displays, direct sales force, or even emerging vehicles, such as interactive television. Scene7 currently offers seven technologies that allow companies to offer interactive features, including real-time image customization, multi-angle viewing, side-by-side image presentation and real-world image effects such as lighting and shadowing. Technologies include:
"Our clients and their customers will see an immediate benefit to their businesses by implementing our technologies," said Mack. "By increasing customer confidence and satisfaction, our clients can increase their sales and sell more efficiently through shorter sales cycles." Leading Management Expertise CEO Doug Mack will head Scene7. Mack has previously held senior management positions at GoodHome.com, Broderbund, McKinsey & Company and General Electric. Scene7's Chief Operating Officer Peter Noel has more than 20 years of business management experience with an expertise in technology, holding senior positions at GoodHome.com, Autodesk Software and General Electric. Noel heads Scene7's top-flight technology unit, with a seasoned team of development experts with over 10 years of domain-specific expertise in each key area. "Scene7 is led by a seasoned team of management professionals with a shared passion for delivering technologies that offer our clients innovative new ways of selling their products," said Noel. "Our executive managers and engineers have worked together for several years as a team — and are committed to setting the industry's standard of excellence." |
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| About Scene7 Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California. |
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