     |
|
|
Industry: Food, Gifts & Toys Solution: Dynamic Imaging, Visual Configurators  Challenges:
Best Practices: Wine Enthusiast is the world’s most trusted source for wine cellars, accessories, storage, ratings, education, and events. The company’s consumer website offers thousands of products for “everything wine”. Leveraging Adobe Scene7, Wine Enthusiast is able to cost-effectively deliver better imagery and richer functionality such as dynamic zoom and pan on nearly all products as well as alternate views and personalization preview on customizable products such as engraved wine glasses, monogrammed coasters, personalized serving pieces, etc. The Scene7 platform allows Wine Enthusiast to realistically contour custom fonts dynamically so customers can preview their own custom items prior to purchase. The Scene7 rich media platform dynamically generates and delivers unlimited derivatives from high-quality single master images, allowing companies such as Wine Enthusiast to speed time to market and drastically reduce image production costs. Wine enthusiast increased its use of imagery across its site, including product images on the check-out page for visual confirmation as well as additional imagery for up-sell, cross-sell and recently-viewed items, while reducing the amount of images managed. In addition to delivering improved functionality and imagery to customers online, with Scene7, Wine Enthusiast no longer has to create multiple images to support its affiliate network and can simply offer them automatic download. Results: Wine Enthusiast has reduced image management time by 5X while improving its overall customer experience using Adobe Scene7. Photo-real preview on personalized and customizable products accurately represents what the actual merchandise will look like when received, which has increased conversions by more than 2X. "Using Scene7 is significantly easier than our previous system which only enabled zoom on fewer products. With Scene7, we have a hosted solution with much broader functionality that enables us to scale richer features across our site as well as gives us the flexibility to add online videos in the future," said Francis Juliano, Chief Marketing and Information Officer Wine Enthusiast Companies. “The improved imagery and functionality of Scene7 has increased our overall ROI. Also, after implementing Scene7, we have noticed customer inquiries about product details have been practically eliminated as critical information is now visible online."
|
