Scene7 - Clients / Case Study / Victoria's Secret

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30-Day Free Trial: Dynamic Zoom & Online Catalogs

Industry: Apparel & Accessories
Solution: Dynamic Imaging

Challenge:

�	Eliminate the dependency of VictoriasSecret.com web images on their catalog imagery, which lacks images for all product options
�	Avoid incurring expensive additional photography costs including models, photographer, and studio fees
�	Increase revenues with the ability to visualize all product options
�	Find the easiest, cheapest way to add clickable swatches to their site

Best Practices:

�	Added clickable swatches to the best-selling collections
�	Implemented the first collection in less than 4 weeks
�	Avoided 80% of new-photography costs by computer-generating new web imagery

Victoria's Secret, a world-recognized leading provider of lingerie, sleepwear, and beauty products, is working with Scene7 to offer its customers a new level of detail in viewing and selecting items from the company's web site.

Victoria's Secret is implementing Scene7's Infinite Imaging™ technology to allow customers to instantly view full-size images of the fabric selections offered on some of its top products. With one click, customers can change the color or pattern of a bra, chemise, or pajama set.

Results: Increased product views up to 150% for products that featured clickable swatch options. The launch was the most successful web launch, as measured by revenues, in the site’s history. Customers who use clickable swatches stay on the site 10% longer, on average.

“Clickable swatches have been a key part of our company's most successful product line launches. Our research showed us that our customers are really thrilled with this feature — and Scene7 has provided images that live up to our high-quality standards.”
—Donna Johnson, Senior VP of VictoriasSecret.com

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