Scene7 - Clients / Case Study / Design Within Reach

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30-Day Free Trial: Dynamic Zoom & Online Catalogs

Industry: Apparel & Accessories
Solution: Dynamic Imaging

Challenge:

�	Reduce costs and risks associated with expensive on model, on location photography
�	Flexibility in matching the right product to best photo presentation

Best Practices:

�	Using Scene7 platform to author/render new photography for catalog and print materials
�	Using Scene7’s platform, authored 48 foot billboard, re-purposing existing photography
�	Avoided up to 75% photography costs which now fund additional projects

Venus Swimwear, the world's largest direct marketer of junior swimwear, is using Scene7’s Infinite Imaging™ Platform to enhance and re-purpose on-model, on-location photography for their printed materials and catalogs — significantly reducing the risks and costs associated with expensive photo shoots.

Results: Venus Swimwear significantly reduced their hard photography expense and is the first company to utilize Scene7’s platform for large billboard displays in the print arena. Venus now plans to expand dynamic imaging to their website and personalized campaigns in print and online.

“Scene7 offers the perfect technology for us to avoid high photography costs in creating our print publications. We were able to save over 75% of our photography costs by generating our billboard photography using Scene7. Now, we have improved flexibility in matching up the right product image with the absolutely best photo presentation. Scene7 meets our high quality standards for both print and web imagery.” — Daryle Scott, CEO for Venus Swimwear

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