Treasures from a Bygone Era – the Heirlooms of Tomorrow was first published in 2001 as an extension to the successful Siegler & Co. catalogue. Treasures specializes in unique home décor, women’s apparel, collectibles and jewelry. The catalogue features the work of talented artists, jewelers and furniture makers from around the world.  Looking to improve both the conversion rates and customer experience over the Holiday season, Treasures From a Bygone Era wanted to offer an online, interactive version of its print Holiday catalog.   

Treasures chose Scene7’s ecatalog solution to create its online Holiday catalog.  Treasures also evaluated several other online catalog offerings, but selected Scene7 because of its unique self-service publishing offering that allows Treasure’s web team to create and publish all of its web content including high resolution imagery for eCatalogs and zoom without relying on IT or expensive third party service provider support. 

Results
Recent holiday results show significant increased sales vs. a year ago.  Added Calderon, “We looked at other options for our online catalogs and zoom, but found that Scene7 not only offers the broadest feature set but is the only hosted scaleable platform that offered true self-service production and publishing of rich media content.  Scene7 met and exceeded all of our requirements.”  

In addition, Treasures plans to add zoom on all of its product images across the website this new year. Customers will be able to select products and zoom in to view fine details of its gift merchandise. "For us, adding high quality image zoom capability is essential to showcase the quality and detail inherent to many of our handcrafted items." Said Calderon. “In addition, we’ll reduce our internal content production time and costs by 66% using Scene7 technology to automate creation of our image derivatives real-time from our master imagery—freeing my team up for other projects.”

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