Industry: Furnishings & Decor
Solution: Dynamic Imaging
Challenges:
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Blend online and offline shopping experiences |
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Find a draping application to partner with room-planning tool |
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Implement a Web-based tool that offers real-time updates, high-quality fabric rendering results and is user-friendly for both consumers and sales personnel |
Thomasville Furniture, a full-line manufacturer, offers furniture for every living style in dining room, bedroom, home entertainment, home office, occasional, youth, and fabric and leather upholstery. Thomasville sells its furniture through more than 150 independently-owned Thomasville Home Furnishings stores, as well as over 400 leading independent retail stores.
Best Practices:
As Thomasville began blending its online and offline experiences, finding a Web-based product that offered real-time updates, high-quality fabric rendering results and was user-friendly for both its consumers and sales personnel was critical. Thomasville implemented Scene7 for dynamic rendering of fabrics on upholstery furniture. “When looking for a fabric draping application to partner with our room planner tool, we chose Scene7 hands-down because of its superior rendering engine and ability to integrate with a rich Flash user interface,” said Eric Tessau, EBusiness Manager at Thomasville. “Since launching with Scene7, the feedback from our customers and the stores has been overwhelmingly positive. The stores are able to get better quality renderings more easily, and much more quickly. And, corporate is happy because new product lines are immediately available to all users in real-time.”
Thomasville also uses Scene7’s platform to create all new thumbnail images in consistent, neutral colors or the “color of the season” for all of its upholstery listings, allowing customers to focus on the furniture itself as opposed to the fabric or pattern. Thomasville plans to rotate thumbnail colors quarterly to keep up with fashion color changes – something the company would not have been able to consider without Scene7.
Scene7’s platform offers a powerful rich media management, publishing and serving environment. Scene7 customers, like Thomasville, enjoy a complete solution to author, manage and seamlessly deploy rich media such as dynamic content serving, color change, zoom and alternative image views. Dynamic content serving is the baseline that allows manufacturers, retailers or anyone doing business online to easily expand their use of visual merchandising while adding rich interactivity to their shopping experience. Thomasville is looking to expand its use of Scene7’s platform to add dynamic zoom to products.
Results:
Thomasville Furniture increased its online draping application usage 1100 percent after implementing Scene7 for dynamic rendering of fabrics on upholstery furniture. Moving to Web-based Scene7 On-Demand for its fabric “draping” made dramatically improved photo-quality results available to both Thomasville’s staff and customers – significantly shortening its sales cycle by providing both groups access to the same furniture design technology to visualize and print out home furnishing selections prior to purchase.
Thomasville’s use of Scene7 for online upholstery design has also improved its multi-channel experience. Today, customers are coming into the retail stores with print outs of designs they create at their convenience; the in-store staff can easily break down the designs by section and by fabric, provide the SKU numbers and pricing, and customers are ready to buy. Additionally, in-store design consultants can try out various combinations for customers using high-quality, photo-realistic renderings of custom furniture suggestions. Since custom items are expensive and not returnable, this added capability has been beneficial in helping customers make decisions. “With this application that quickly produces high-quality custom product renderings, people are three steps further along in the buying process,” added Tessau.
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