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Industry: Furnishings & Decor, Home Improvement, Specialty/Non-Apparel Solution: Dynamic Imaging, Visual Configurator  Challenges:
For 60 years, Sub-Zero has offered innovative, aesthetically appealing and technologically advanced solutions to meet virtually any home refrigeration need. Through foresight and responsiveness, the company has earned its position as an industry leader – a position Sub-Zero intends to maintain. Integrating the Adobe Scene7 cross-media platform into Sub-Zero’s workflow has transformed the way in which customers interact with its products online and has helped to solidify Sub-Zero’s reputation for excellence and customer satisfaction on the web for three years running. Best Practices: In this current economic climate, homeowners are taking more time to think about and plot out their home improvements. Money is tight(er) and lending standards are strict, though this has not stopped homeowners from making small yet effective improvements to their living spaces to make them more comfortable to live and entertain in. "We see consumers spending more time on our site, being very much engaged with our brands," Christopher Parr, Consumer Marketing & Interactive Manager of Sub-Zero, Inc., and Wolf Appliance, Inc. "In the privacy of their own homes, consumers are actively shopping, planning and kicking the virtual tires." Implementing Scene7, Sub-Zero has effectively positioned the website as a virtual showroom, the ultimate resource for the affluent consumer planning their dream kitchen. "All the kitchen designers I’ve talked to tell me they're very busy, remodel projects are up (more nesting, instead of new building projects) and customers are arriving fully prepared, having researched products ahead of time on our website," Christopher Parr. The Sub-Zero site enables consumers and designers alike to view appliances in different kitchen environments. The use of Scene7's dynamic imaging with zoom brings visitors up close and personal to the products, while interactive kitchen vignettes make it possible in just a few simple clicks, to change appliance finishes, cabinets, walls, countertops, trim and floors to reflect personal style and color palette. Additionally, the Appliance Selector is the ultimate shopping tool for viewing and selecting products, serving as a virtual product carousel with rollover functionality for greater product information and room views. "Today’s affluent consumers are very savvy. They are taking education into their own hands, using the Internet to discover the latest design trends and kitchen appliances," said Christopher Parr. "Our goal is to provide the best interactive experience, in which visitors can learn what makes our brands unique and interact with the appliances in ways that are relevant to their needs…We chose Scene7 after researching many options and the ease of use and flash support have been critical in helping us provide our customers with the unique online experience that has set us apart from our competition." Results: Year after year, Sub-Zero's site traffic has continued to increase, which is largely attributed to the rich media overhaul undertaken with Scene7. The web site has twice as much content as before, and serves as the ultimate shopping tool and resource guide where owners, designers, builders and consumers all come together. Aside from physically testing the appliances, no questions go unanswered. Some of the Amazing Statistics Sub-Zero has experienced since adding Scene7:Online Lead Generation: Increase by 270% Total Web Traffic: 20% increase in visits My Sub-Zero/Wolf Accounts: 49% increase Spec Downloads: 10% increase Products Registered: 22% increase |
