

Industry: Home Improvement
Solution: Product Configurators

Springs Window Fashions LP, one of the nation's leading window treatment
manufacturers, launched a Virtual Window Treatment Decorator on Springs
Window Fashions websites (www.graberblinds.com
and www.baliblinds.com).
The online decorator allows consumers and retailers to design and
visualize the Graber and Bali product lines in interactive room scenes.
Users can choose from six different room vignettes within either the
Graber® or Bali® Virtual Decorator, then select a window treatment
type, including cellular, wood or vertical blinds. Using Scene7's
proprietary dynamic layering feature, the treatment automatically
layers into the room scene in perfect photo-quality. Users narrow
their treatment options by selecting colors, privacy level and style
preference. To create a personalized look around their window treatments,
users can decorate with complementary items and details within the
room scene, such as walls, floors, furniture, accessories and trim.
Springs believes this tool will drive sales by shortening the sales
cycle while helping customers better research and visualize their
custom choices.
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