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Industry: Apparel & Accessories, Shoes Solution: Dynamic Imaging  Challenges:
SHOEBACCA.com is a premier shopping destination for footwear and apparel. Delivering quality and style for the price-conscious shopper, SHOEBACCA.com offers an extensive selection of "must have deals." The diverse selection of merchandise—spanning athletic gear the likes of adidas, Nike, Puma and New Balance to Evening Wear for a night on the town—makes it easy for shoppers to find exactly what they’re looking for. SHOEBACCA prides itself on helping people from "all walks of life" find their SOLE mate. Best Practices: The shoe business is a competitive one – and today e-tailers have made it easier than ever for shoppers to find the "right" shoe at the "right" price. SHOEBACCA has a foothold on this industry with over 9,000 unique SKUs on its consumer facing website, driving the need for a scalable image serving platform to support its robust product lineup as well as all the alternate images that capture merchandise from many different angles. Consumers need to feel like they know exactly what they are getting—front, back and sides—when they shop online. SHOEBACCA understands this as a critical feature for increasing customer confidence and minimizing returns, and therefore, sought out Scene7 for its unique ability to dynamically serve multiple, high-quality images with zoom capability. Scene7 serves all website content on-demand, easily scaling rich media viewing across entire product lines using a dynamic, fully-configurable, integrated viewer. Because all imagery is hosted and dynamically served by Scene7, SHOEBACCA was able to off load its image serving and increase bandwidth for its page loads. This has translated into increased site speed and improved customer experience. Before Scene7, SHOEBACCA had to host individual image files, which hindered the site experience because load times were slow and the drop off reflected customer impatience with the process. "We increased site time performance with Scene7's image serving platform and tapped the solution's scalability which enables us to seamlessly add new items to our site as our product catalog continues to expand," said Angie Grimes, President of SHOEBACCA. "Scene7 also solved our need for high quality zoom capability – a must in this industry." In addition, SHOEBACCA no longer has to account for its image sizing issues nor shooting several different versions to fit the needs for different sections of the site – a costly and time intensive process. With Scene7's automatic resizing, SHOEBACCA is able to capitalize on the efficiency of a smaller group of shots. "We chose Scene7 as it is a leader in the image hosting industry. The overall experience with Scene7 has been fantastic. We've achieved the initial intended benefits of the platform as well as found new applications such as hosting for our email imagery, which allows us the flexibility to resize quickly and outsource the server load," concluded Grimes. Results:
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“We chose Scene7 as it is a leader in the image hosting industry. The overall experience with Scene7 has been fantastic. We've achieved the initial intended benefits of the platform as well as found new applications such as hosting for our email imagery, which allows us the flexibility to resize quickly and outsource the server load.” |
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