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Industry: Media & Services
Solution: Product Configurators
Scripps Networks, one of the nation's most successful developers
of original brands and content for cable television and the
Internet, selected Scene7 to launch a new online room planning
tool for Home & Garden Television (HGTV) and DIY–Do
It Yourself Network. The interactive "Room Planner,"
debuting spring 2002 on hgtv.com and DIYnet.com, will enable
viewers to visualize and design their dream rooms online before
physically starting redesign projects.
"This interactive
tool will let our visitors take tips and ideas demonstrated
in our programming and apply them to their own spaces,"
said Jim Sexton, director of hgtv.com and DIYnet.com. "Scene7's
sophisticated technology, combined with our resources, gives
us a powerful tool that our visitors can easily use in planning
their entire home redesign," Jim Sexton, director of hgtv.com
and DIYnet.com.
The hgtv.com and DIYnet.com Room Planners use technology from
Scene7's proprietary Infinite Imaging™ Platform to let viewers
easily lay out detailed, two-dimensional room plans and visualize
how products will fit into those spaces. Features include easy
drag-and-drop adjustment of walls, options including split walls
and fireplaces, and simple one-click additions of doors and
windows. Room Planner also allows viewers to add sized- to-scale
furniture to their rooms. Scene7's smart object orientation
will place items in the correct orientation when moved. |
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HGTV and DIY
HGTV, wholly owned by The E.W. Scripps Company (NYSE: SSP),
is distributed to nearly 77 million U.S. households. Additionally,
with 2 million unique visitors each month, hgtv.com is America's
leading online home and garden destination. Internationally,
HGTV owns 33 percent of HGTV Canada. HGTV branded programming
blocks can be seen on networks in Hungary, the Czech Republic,
Japan, Australia, Thailand, the Slovak Republic and the Philippines.
DIY is another of the four cable television networks created
by Scripps Networks, an operating unit of The E. W. Scripps
Company. DIY focuses on the do-it-yourself enthusiast, providing
in-depth demonstrations and tips for home repair, gardening
and landscaping, decorating and designing, arts and crafts,
automotive and recreation. Distribution for DIY is approaching
10 million U.S. households, with programming distributed in
the Philippines and Japan as well.
The network's companion Web site, DIYnet.com, mirrors the weekly
on-air programming schedule, featuring easy-to-use, step-by-step
instructions for nearly 7,500 projects, including a detailed
online guide to resources, materials and related projects. DIYnet.com
users can search the site for any project shown on-air, engage
in community bulletin boards and submit do-it-yourself questions
to the expert DIY staff.
About Scripps Networks
Scripps Networks, owned by The E.W. Scripps Company (NYSE:SSP),
is one of the nation's most successful developers of original
brands and content for cable television and the Internet. With
offices in Knoxville, Tenn., New York, Los Angeles, Chicago,
Atlanta and Detroit, Scripps Networks is comprised of HGTV (Home
& Garden Television), Food Network, DIY-Do It Yourself Network
and Fine Living, which launches in March.
Scripps Networks operates 21 daily newspapers and 10 broadcast
television stations. The E.W. Scripps Company also operates
Scripps Howard News Service, United Media, the worldwide licensing
and syndication home of PEANUTS and DILBERT, and 31 Web sites,
including HGTV.com, FoodTV.com, DIYnet.com and Comics.com.
Go
to DIY Net's
Room
Planner |
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