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 Industry: Gifts & Toys, Furnishings & Decor Solution: Dynamic Imaging 
Challenges:
Inspirations.com has carved out a niche in the religious articles and giftware marketplace, offering wedding, anniversary, baby, Christening, and bereavement gifts, while GreatOccasions.com provides a wide selection of seasonal décor including Christmas trees and Christmas tree decorations, Halloween lights and yard art, and general holiday décor. The sites combine innovative, high-quality designs with a diverse assortment of products that together create memorable environments with a true sense of celebration for its customers. It was essential for these sites that the quality and fine workmanship of their product offerings come across to customers. Said Bay, “We wanted to enable our customers to get as close to the products as possible, and given that we’re selling high quality products, Scene7 was essential to helping us meet our business goals at launch.” Best Practices:
These websites deployed Scene7’s dynamic zoom and image sizing for all product images across two of its e-commerce websites. Customers can select products and zoom in to view fine details, while Scene7’s dynamic image sizing eliminates manual image production processes while reducing associated time and costs. Over 1000 different products are featured across the two sites. “Scene7 was a critical part of our website plan from day one. We wanted the superior customer experience that Scene7 provides to fuel our online sales efforts,” said Tim Bay, Executive Director of E-commerce for both sites. “Our target buyers are primarily women and mothers, so we needed to emulate their in-store shopping experience. Scene7 zoom capabilities give our customers a more tangible, interactive online buying experience, playing a critical role in our online sales and conversions.”Results: Recent business results showed both websites are experiencing monthly double digit growth in online revenues. “Scene7 gives our team the ability to respond quickly to changes and reduce our time to market,” continued Bay. “We can launch products quickly and easily without having to involve expensive technical resources. For example, we have over 1000 products on site, and in the past, we would have manually created at least three different images for each product. With Scene7, we publish one high-resolution master image and dynamically served the three derivatives. Because of Scene7’s zoom and sizing capabilities, we’re getting more value out of our print quality product imagery while reducing our time and cost by a factor of three. Because our photography has always been shot for print, we had images in all different sizes and formats – Scene7 allows us to dynamically ‘standardize’ our images to a specific design size and format, ensuring that images are presented in a consistent, high quality way – saving us significant testing and quality assurance time and costs.” To Clients Overview  |
