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 Industry: Apparel & Accessories, Furnishings & Decor Solution: Dynamic Imaging, Image Management, Product Configurators  Challenge:
Best Practices:
Polo Ralph Lauren Corporation, one of the nation's leading lifestyle manufacturers, is using Scene7’s complete platform to streamline its web production and publishing process and to enhance web product presentation. Today, Polo Ralph Lauren (Polo) works with several 3rd party photography studios to scan hundreds of fabric swatches and photograph furniture pieces to present its full product catalog online to customers and decorators. Polo receives these digital scans on CD’s through the mail. On its website, customers and designers can choose an upholstery frame and see any fabric option applied to the piece. In addition, they can zoom fabric details. In order to implement these features, Scene7 requires an additional set of digital fabric and furniture items to be sent to Scene7’s hosted distributed imaging network. In order to streamline this process and to eliminate duplication and delivery of image CD’s to multiple parties, Polo is using Scene7’s Image Production System. This browser-based, centralized image system, allows users to organize, edit, transform, and publish images directly to websites or offline uses. Polo plans to expand its use of the system to schedule and receive image uploads from photography partners, edit and modify images when necessary and then schedule publishing directly to Scene7’s hosted distributed image serving network for dynamic zooming of fabric swatches and real-time rendering of furniture pieces. Results: Polo estimates it will reduce up to 60% of its image production costs and publishing time by moving to Scene7’s Image Production System. By implementing this new process, Polo will eliminate excess image duplication and manual image delivery while enhancing its customers’ web experience through Scene7 dynamic visualization capabilities. “Scene7’s Image Production helps Polo easily organize and publish fabric images directly to Scene7 Image Serving network for detailed zooming. We’re anxious to begin the next phase to streamlining our web publishing by making this system our web image central repository.” — Paul Zaengle, Senior Director, RLHome.polo.com To Clients Overview  |
