Otto Group is using Scene7’s On-Demand rich media platform to dynamically zoom and size imagery across thousands of its products on four different brand sites. Based on direct customer feedback, OTTO UK wanted to improve the visual product merchandising on its retailing sites to match the image quality of its traditional print catalogues.  “Before adding Scene7, our number one online request from our customers was for better product imagery.  We are proud of the products we sell and showcasing them more effectively online is really important to us and our customers," said John Veichmanis, Head of e-Commerce OTTO UK.  “We reviewed several vendors but selected Scene7 for its more efficient approach to adding large volumes of high resolution imagery shared across multiple sites.  Scene7 not only delivers a better customer experience, but also allows us to deploy thousands of images in the most cost-effective way with its automated back-office system for publishing rich imagery – our initial implementation on all four sites took less than one month."

OTTO customers can click on any product to view alternative images combined with free-form zoom and pan for close examination of product design details, on over 25,000 items.  Online products are updated on a daily basis, thus, Scene7’s automated approach provides the most efficient method for adding product imagery and related rich media to its sites. 

Results
OTTO UK’s online business grew over 50% over the prior year and its overall customer satisfaction grew 10% since adding Scene7 to its websites.  “Today, we can take our catalogue high-resolution images and dynamically re-size them across all four sites based on each site’s unique brand image specifications,” said John Veichmanis, Head of e-Commerce OTTO UK, “My e-commerce team has reduced time and labour costs by 50% as a result of Scene7’s ability to perform dynamic re-sizing.”  All imagery is generated and served from single-master images – greatly reducing the time and costs for image production and delivery. OTTO UK will expand its use of Scene7’s platform by adding more dynamic image sizes, color options and alternative views in addition, to testing personalized emails campaigns.


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