Nectar (www.nectar.com), owned and operated by Loyalty Management UK, is the UK’s largest loyalty programme. More than half of all UK households have a Nectar card, which they use to collect points on their everyday shopping. Nineteen Nectar cards are swiped every second of every day by collectors at over 17 major companies issuing Nectar points throughout the UK. Over $1 billion of rewards have been given back to collectors since Nectar launched in September 2002. Nectar publishes two major catalogues per year and distributes those to millions of households. Nectar sought to provide its members with an interactive version of its paper-based rewards catalogue.

Best Practices:
Using Scene7 On-Demand to put its reward catalogs online, Nectar has been able to leverage the channel choice of its members.   The online catalogue for Spring 2006 allows collectors to search for rewards in the catalogue and link directly to the product pages online where they can redeem their points for theme park tickets, electronics, travel, homeware, children’s toys and much more.  Scene7 offers the only end-to-end eCatalog solution to easily and cost-effectively to create an enhanced Web version of existing printed marketing materials – driving multi-channel sales. Whether Scene7 clients use its self-service or full-service option, they benefit from the dynamic assembly of pages into a fully-configurable eCatalog, which makes updating and repurposing of pages easy to control.

Results:
“Scene7’s process for putting our rewards catalogue online was simple and painless,” said Roger Sniezek, E-Commerce Director for Loyalty Management UK. “Online catalogues are an adjunct to our core offering so it was imperative that the solution we implemented was simple.  We put our rewards catalogue online because Scene7 made it possible for us to add fun and interactive features without having to use any additional resources.”

The electronic repurposing and distribution of the Nectar rewards brochure is less than 1 percent of the cost of paper production. Nectar is currently tracking offline versus online preferences for its members and will look at serving catalogues according to members’ preferences. Going forward, providing an eCatalogue and e-statement option to those preferring electronic communication has the potential to offer Nectar significant cost savings.

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