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 Industry: Furnishings & Decor Solution: Dynamic Imaging  Challenges:
Best Practices: National Business Furniture markets and distributes office furniture to small and large corporations as well as government entities. Much of the furniture that NBF sells can be purchased in a variety of upholsteries or finishes. With Scene7, NBF is able to provide detailed, enhanced views of each office chair or office desk, enabling consumers to dynamically zoom to view greater detail. In addition, customers can dynamically change the color or finish on hundreds of items. Results: NBF customers are able to visualize product variations and details online giving them greater confidence in their office furniture selections. NBF has been very pleased with the results and the improvements to the customer experience. In addition to the improved shopping experience for NBF’s customers, Scene7’s publishing system uses single master images to produce multiple image derivatives on-demand, significantly decreasing the time and costs associated with image creation and publishing. That’s been a huge benefit for NBF, as the company manages the creation of several catalogs and five different website brands.
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