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 Industry: Furnishings & Decor Solution: Dynamic Imaging  LAMPS PLUS Increases Revenues Using Scene7’s Dynamic Imaging Solution via Web, Email, Print, and Retail Kiosks Challenges:
LAMPS PLUS has an extensive inventory of lighting products which are available to its customers through its 40+ superstores, print catalogs, and on its e-commerce website. As a true multi-channel retailer, LAMPS PLUS understands the importance of visually presenting the quality of its products to its customers whether it be in store, online, in email or in print. LAMPS PLUS has an extensive image library consisting of thousands of product images that need to be accessed by numerous internal departments. These images are used across LAMPS PLUS various sales channels, but each of these channels require different sizes and file formats, making it expensive and time consuming to produce the required imagery for each channel. LAMPS PLUS required a solution that would streamline the management and production of this digital imagery and present the detailed visual information required to drive multi-channel sales. Best Practices:
LAMPS PLUS incorporated Scene7’s Dynamic Imaging solution to automatically generate imagery for advertising, catalogs, online and in-store kiosk product presentation. Images generated by Scene7 are dynamically sized, formatted, and transformed for output to the correct media. On the LAMPS PLUS Website, Scene7’s flash-based zoom and dynamic panning enables customers to view high-resolution product details on any product quickly and easily, providing them an engaging shopping experience and importantly, the visual information needed to make a purchase decision. The same images that are generated for the LAMPS PLUS Website are also available to LAMPS PLUS’ catalogs and in-store kiosks, allowing LAMPS PLUS to extend its product inventory on the show floor, directly contributing to an increase in multi-channel revenues. Scene7 also dynamically delivers images to LAMPS PLUS customers via email. LAMPS PLUS combines customer preferences and past purchase information and populates email templates with Scene7 dynamic imagery to provide customers with visually compelling, personalized email communications. In addition, Scene7’s dynamic imaging is also helping LAMPS PLUS reduce its image production and publishing costs by centralizing its image management and production into one location. Scene7’s dynamic imaging enables different groups within the company to automatically re-purpose desired imagery at the same time from any location, in just the right sizes and formats needed for their specific purposes. This allows LAMPS PLUS to keep visual content fresh and up-to-date, without laborious manual processes, greatly reducing the associated time and costs. Results: Scene7’s Dynamic Imaging solution is directly contributing to increased sales across channels. The addition of Scene7’s dynamic imaging has significantly improved product presentation, giving LAMPS PLUS customers the visual information required to help drive a purchase decision – whether it be online, in email, in print, or in-store. By dynamically generating imagery for all mediums, LAMPS PLUS is able leverage its investment in high-quality product imagery throughout the entire organization. In addition, LAMPS PLUS is realizing significant time and cost savings associated with image production workflow and re-purposing of existing image content across all sales channels. “Scene7’s dynamic imaging has transformed our business,” said Dennis Swanson, CEO and owner of LAMPS PLUS. “It has helped streamline our production process and is directly helping us drive our internet and in-store business. Our customers love that they can zoom in on product details online so they can see the quality of the products – and there are no surprises when the customer gets the lamp at home. And we’re able to sell more product in stores because the dynamic images served from our database allow us to carry more inventory through our kiosks – directly contributing to an increase in our multi-channel revenues.” To Clients Overview  |
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