UK home shopping brand Kaleidoscope, one of four UK brands owned by OTTO Group, the world's largest home shopping corporation, is utilizing Scene7’s on-demand eCatalog solution to acquire new online shoppers.  During the Christmas season, Kaleidoscope put its mail-order catalogue online for the first time using Scene7’s on-demand eCatalog solution.  “We wanted to give our shoppers another option to browse our merchandise online. In addition, we were looking to further leverage our catalogue layouts on the Web as they are both time consuming and costly to create,” stated Chris Poad, Head of E-Commerce at OTTO UK. “We were looking at several eCatalog service providers but selected Scene7 as we were already utilizing its solution to serve all product imagery and zoom across our Web site.  In addition, Scene7 is the only provider that offered our team the flexibility to choose either a full-service or self-service publishing option. We are currently evaluating long-term whether we will create and publish our own eCatalogs in-house as we know this will be our lowest cost approach in the long-term.”

Results
Scene7’s on-demand eCatalog solution has enabled Kaleidoscope to acquire new online shoppers at acquisition costs that are approximately 100 percent less than previous methods.  Additionally, Kaleidoscope has found that these newly acquired online catalogue shoppers had a higher conversion rate by 2X in a recent A/B e-mail test.  “Our Christmas sales were up more than 25 percent versus a year ago, and we attribute this to adding Scene7 technology. We recently launched our Spring/Summer 2006 catalog and anticipate similar results,” stated Chris Poad, Head of E-Commerce at OTTO UK.

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