Since 1999, JustBlinds.com has grown from a small home-based business into one of the largest independent window covering retailers in the US. With well over 200,000 satisfied customers, JustBlinds.com’s products cover the windows of thousands of homes and businesses across the country with styles ranging from the basic to the latest in window decorating trends. JustBlinds.com sought to take the guess work out of buying window coverings simplifying the a complex purchasing process for window coverings.

Best Practices:
JustBlinds.com is utilizing Scene7 Product Configurators to enable customers to visually configure custom window treatments. JustBlinds.com’s window treatment visualizer, built on Scene7’s rich media platform and Adobe® Flex™ technology, visually guides customers step-by-step through the entire custom blind ordering process, allowing them to change out everything from inside or outside mount, to the color of the blind or shade, to specialized options such as cloth tapes or wand placement. The site then visually presents selected options in real time and configures the exact price as each selection is made. The application’s “zoom” feature depicts the blind with photo-realistic detail; for example, customers can actually see the fine-grain detailing of a wood blind.

Unlike other multi-page, linear, non-visual ordering processes, everything is available on one page. Accordion panes expand and condense to show the specifications the customer is currently modifying. This guided ordering process enables customers to configure and preview their blinds, checkout or save designs for later from a single screen.

Results:
JustBlinds.com has efficiently implemented a unique site that dramatically enhanced its visual merchandising and user interface design. By guiding customers through a step-by-step selection process, JustBlinds.com has increased conversions by 32 percent while reducing ordering errors and increasing overall customer satisfaction for visitors who start with the configurator.

JustBlinds.com’s window treatment visualizer offers products that account for the top 75 percent of JustBlinds.com’s sales and will be expanded to its entire inventory.

“Due to the uniqueness, complexity and multitude of available options, product visualization is critical in order to help drive a purchase decision,” said Chris Blair, Web site Manager of JustBlinds.com. “Scene7’s platform is the only automated solution in the market place that enables true dynamic visual configuration of products.”

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