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 Industry: Furnishings & Decor Solution: eCatalogs, Targeted Email & Print  Challenges:
Illuminations is a multi-channel retailer of premium candles, gifts, and distinctive home decorating solutions. Illuminations prides itself on creating an immersive, relaxing shopping experience that fosters creativity whether it be online, through its retail stores, or print catalogs. All of its products are manufactured exclusively for Illuminations, giving a uniquely personal and distinctive touch to the entire product line. Illuminations is always looking for new ways to improve its customer relationships, and wanted to extend the use of its print catalogs to strengthen and build its multi-channel revenues. Best Practices:
Illuminations looked to Scene7 to implement enhanced Web versions of its print catalogs. Using Scene7’s full service hosted eCatalog solution option, Illuminations decided to outsource the task of publishing and hosting its Web catalogs. Illuminations simply delivers its PDFs of its printed catalogs to Scene7, and Scene7 does the rest of the work. Scene7 uploads the PDF files into its hosted Dynamic Imaging on Demand network, which automatically orders each catalog page properly, and adds hot links to product pages on the Illuminations’ Website. Interactive features such as zoom and pan are automatically added during the creation of the eCatalog. The catalog is then published to Scene7’s hosted network for final review by Illuminations, and once approved, is linked to the Illuminations’ Homepage. The entire process typically can be turned around in less than a week. Once published, Illuminations customers can view these catalogs through their Flash-enabled browser. The immersive experience includes dynamic zooming and panning of product images, realistic looking page flipping, sticky notes with individual annotation, rollover product descriptions and tool tip help. Eventually, Illuminations may consider taking its catalog publishing in-house as Scene7 has a variety of licensing options from outsourced “On Demand” to packaged software. Results: Scene7’s eCatalog solution is helping Illuminations improve the online visual representation of its product line and deliver a cost-effective way to expand its multi-channel reach. Illuminations expects the added features to increase conversion rates as well as foster brand loyalty – at a lower total cost than competitive offerings. In addition, the company’s initial experience with the Scene7 project team has exceeded expectations in regards to responsiveness, time to project completion, and the overall quality of the finished product. In the future, Illuminations plans to use Scene7’s eCatalog publishing to cost effectively deliver personalized, segmented online catalogs along with personalized offers, supporting its vision for continuously improving its customer relationships and one-of-a-kind shopping experience. “Working with Scene7 has been a very positive experience,” said Clay Lingo, VP Direct to Customer for Illuminations. “Scene7’s Client Services Department recently published our Mothers’ Day eCatalog for us. The dedicated Scene7 project team was very responsive, which allowed us to focus on our core business. We know the quality of our products will come through, and our customers appreciate that - as our increase in conversion rates can attest to.” To Clients Overview  |
