Industry: Home Improvement
Solution: Product Configurators
Challenge:
| · |
Provide an advanced design tool to help consumers
visualize their kitchen or bath selections in a real room setting |
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Pre-educate customers on material choices before
they visit the store |
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Drive traffic to retail stores by providing a materials list
of products to purchase |
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Increase in-store revenues by shortening the decision-making cycle |
Best Practices:
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The first-of-its-kind "Online Kitchen &
Bath Design Center" lets customers experiment with 9,500
branded products in millions of combinations to design and visualize
their dream kitchens or bathrooms online & purchase products
in stores |
| · |
Provides a shopping list to help drive in-store
revenues |
Home Depot launched the "Kitchen and Bath Design Center"
in early 2002. With Scene7's Infinite Imaging™ Platform, Home Depot
customers can select from more than 75 kitchens and bathrooms in different
styles, then point and click to instantly customize an almost-unlimited
combination of cabinets, countertops, flooring, wallpaper, fixtures,
paint, appliances, and other options. Customers do this in real-time
without a plug-in. The technology generates a photo-realistic presentation
of every option from a single photograph, presenting colors, reflections,
textures, lighting, and shadows. Customers can then print out a summary
(with visuals) of each product and bring it into a local store to
work with a Home Depot sales associate.
Results: "Kitchen and Bath Design Center" generated more
traffic on Home Depot's site than any other application, receiving
about 5% of total home page traffic, with time spent averaging 22
to 24 minutes. Home Depot successfully achieved its original vision
of inspiring customers to design their ideal Kitchen or Bath using
branded products — then visiting the local stores with their
materials of choice.
"Our kitchen & bath design center helps customers through
one of the most challenging and time consuming phases of remodeling:
visualizing how specific products look together before purchasing,"
said Chuck Elias, Vice President of eBusiness for Home Depot. "When
a customer comes into the store with ideas already identified — and actual products they prefer — our experts
are able to help them plan more efficiently and effectively."
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